{"id":25081,"date":"2026-06-13T16:44:57","date_gmt":"2026-06-13T14:44:57","guid":{"rendered":"https:\/\/www.parklab.eu\/?page_id=25081"},"modified":"2026-07-23T16:19:20","modified_gmt":"2026-07-23T14:19:20","slug":"conseil-marketing","status":"publish","type":"page","link":"https:\/\/www.parklab.eu\/fr\/conseil-marketing\/","title":{"rendered":"Conseil marketing"},"content":{"rendered":"[vc_row type=\u00a0\u00bbfull_width_background\u00a0\u00bb full_screen_row_position=\u00a0\u00bbmiddle\u00a0\u00bb column_margin=\u00a0\u00bbdefault\u00a0\u00bb equal_height=\u00a0\u00bbyes\u00a0\u00bb content_placement=\u00a0\u00bbmiddle\u00a0\u00bb column_direction=\u00a0\u00bbdefault\u00a0\u00bb column_direction_tablet=\u00a0\u00bbdefault\u00a0\u00bb column_direction_phone=\u00a0\u00bbdefault\u00a0\u00bb bg_color=\u00a0\u00bbrgba(0,0,0,0.9)\u00a0\u00bb full_height=\u00a0\u00bbyes\u00a0\u00bb scene_position=\u00a0\u00bbcenter\u00a0\u00bb top_padding=\u00a0\u00bb0″ bottom_padding=\u00a0\u00bb0″ 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use_theme_fonts=\u00a0\u00bbyes\u00a0\u00bb css_animation=\u00a0\u00bbfadeInUp\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1662282746179{padding-bottom: 20px !important;}\u00a0\u00bb][vc_custom_heading text=\u00a0\u00bbChez Parklab, nous offrons une vaste gamme de services pour aider les entreprises \u00e0 concr\u00e9tiser leurs objectifs.
\nNos services de conseil marketing sont con\u00e7us pour assister les entreprises \u00e0 chaque \u00e9tape, en partant de la recherche et de l’analyse de l’entreprise, de son positionnement, du march\u00e9 sur lequel elle op\u00e8re et de ses clients cibles.
\nNous pouvons nous occuper de chaque aspect important, de la Brand Identity au Naming, des Buyer Personas \u00e0 la cr\u00e9ation de campagnes marketing soigneusement \u00e9tudi\u00e9es.\u00a0\u00bb font_container=\u00a0\u00bbtag:p|text_align:left|color:%23ffffff\u00a0\u00bb use_theme_fonts=\u00a0\u00bbyes\u00a0\u00bb css_animation=\u00a0\u00bbfadeInUp\u00a0\u00bb][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column column_padding=\u00a0\u00bbno-extra-padding\u00a0\u00bb column_padding_tablet=\u00a0\u00bbinherit\u00a0\u00bb column_padding_phone=\u00a0\u00bbinherit\u00a0\u00bb column_padding_position=\u00a0\u00bball\u00a0\u00bb flex_gap_desktop=\u00a0\u00bb10px\u00a0\u00bb column_element_direction_desktop=\u00a0\u00bbdefault\u00a0\u00bb column_element_spacing=\u00a0\u00bbdefault\u00a0\u00bb desktop_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb tablet_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb phone_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb 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LES SERVICES DE CONSEIL MARKETING DE PARKLAB SONT CON\u00c7US POUR OFFRIR UN SUPPORT \u00c0 360\u00b0, HAUTEMENT PERSONNALIS\u00c9S EN :<\/h2>\n[\/nectar_highlighted_text][\/vc_column_inner][\/vc_row_inner][nectar_icon_list animate=\u00a0\u00bbtrue\u00a0\u00bb color=\u00a0\u00bbdefault\u00a0\u00bb direction=\u00a0\u00bbhorizontal\u00a0\u00bb columns=\u00a0\u00bb3″ icon_size=\u00a0\u00bbsmall\u00a0\u00bb icon_style=\u00a0\u00bbborder\u00a0\u00bb][nectar_icon_list_item icon_type=\u00a0\u00bbnumerical\u00a0\u00bb text_full_html=\u00a0\u00bbsimple\u00a0\u00bb title=\u00a0\u00bbList Item\u00a0\u00bb id=\u00a0\u00bb1778104809499-4″ header=\u00a0\u00bbBrand identity, naming & ton de voix\u00a0\u00bb text=\u00a0\u00bbNous pouvons nous charger de d\u00e9finir l’identit\u00e9 de votre entreprise, en \u00e9laborant non seulement un naming d’entreprise (et de produit, si n\u00e9cessaire) inoubliable pour la cible sp\u00e9cifique, mais aussi toute l’identit\u00e9 visuelle et le ton de voix de l’entreprise. Ensemble, nous donnerons vie \u00e0 l’expression visuelle, verbale et sensorielle de la marque, en mettant en lumi\u00e8re son unicit\u00e9 et en vous aidant \u00e0 la diff\u00e9rencier de la concurrence.\u00a0\u00bb tab_id=\u00a0\u00bb1778104809500-3″][\/nectar_icon_list_item][nectar_icon_list_item icon_type=\u00a0\u00bbnumerical\u00a0\u00bb text_full_html=\u00a0\u00bbsimple\u00a0\u00bb title=\u00a0\u00bbList Item\u00a0\u00bb id=\u00a0\u00bb1778104809509-9″ header=\u00a0\u00bbUnique Value Proposition\u00a0\u00bb text=\u00a0\u00bbPour diff\u00e9rencier une marque de tous les concurrents, il est important de d\u00e9finir l’Unique Value Proposition, c’est-\u00e0-dire une courte phrase qui r\u00e9sume le concept cl\u00e9 de la marque, ce qui la rend unique pour son public sp\u00e9cifique. Nous la construisons \u00e0 partir d’une analyse attentive du positionnement et de la cible, mais pas seulement, gr\u00e2ce \u00e0 une formule \u00e9prouv\u00e9e et am\u00e9lior\u00e9e jour apr\u00e8s jour.\u00a0\u00bb tab_id=\u00a0\u00bb1778104809510-3″][\/nectar_icon_list_item][nectar_icon_list_item icon_type=\u00a0\u00bbnumerical\u00a0\u00bb text_full_html=\u00a0\u00bbsimple\u00a0\u00bb title=\u00a0\u00bbList Item\u00a0\u00bb id=\u00a0\u00bb1778104809514-2″ header=\u00a0\u00bbCalendrier \u00e9ditorial d’entreprise\u00a0\u00bb text=\u00a0\u00bbLa gestion des contenus, lorsqu’elle est optimis\u00e9e, permet de sch\u00e9matiser et d’organiser les publications sur, par exemple, les r\u00e9seaux sociaux, les newsletters et les blogs d’entreprise, en faisant gagner du temps et des ressources et en garantissant une communication coh\u00e9rente. Gr\u00e2ce \u00e0 nos services de conseil marketing, nous pouvons nous charger de cr\u00e9er le calendrier \u00e9ditorial de votre entreprise, mais aussi les contenus individuels \u00e0 publier!\u00a0\u00bb tab_id=\u00a0\u00bb1778104809514-5″][\/nectar_icon_list_item][nectar_icon_list_item icon_type=\u00a0\u00bbnumerical\u00a0\u00bb text_full_html=\u00a0\u00bbsimple\u00a0\u00bb title=\u00a0\u00bbList Item\u00a0\u00bb id=\u00a0\u00bb1778104809519-2″ header=\u00a0\u00bbGestion des canaux num\u00e9riques\u00a0\u00bb text=\u00a0\u00bbNous sommes sp\u00e9cialis\u00e9s non seulement dans la cr\u00e9ation de strat\u00e9gies, de calendriers \u00e9ditoriaux et de contenus pour renforcer la pr\u00e9sence num\u00e9rique de votre marque, mais aussi dans la gestion des canaux. Nous connaissons les bonnes pratiques des r\u00e9seaux sociaux, d’Instagram \u00e0 des canaux plus professionnels comme LinkedIn. Parmi tous nos services de conseil marketing, celui-ci est particuli\u00e8rement utile pour g\u00e9n\u00e9rer de nouvelles opportunit\u00e9s et de nouveaux contacts, mais aussi pour augmenter la Brand Awareness et donner vie \u00e0 une v\u00e9ritable communaut\u00e9.\u00a0\u00bb tab_id=\u00a0\u00bb1778104809520-4″][\/nectar_icon_list_item][nectar_icon_list_item icon_type=\u00a0\u00bbnumerical\u00a0\u00bb text_full_html=\u00a0\u00bbsimple\u00a0\u00bb title=\u00a0\u00bbList Item\u00a0\u00bb id=\u00a0\u00bb1778104809524-3″ header=\u00a0\u00bbCampagnes\u00a0\u00bb text=\u00a0\u00bbGr\u00e2ce \u00e0 notre conseil marketing, nous pouvons aider votre entreprise \u00e0 planifier, pr\u00e9parer et lancer des campagnes en ligne tr\u00e8s efficaces. Pour cela, il est toujours important de partir de la cible, pour \u00eatre s\u00fbr de cr\u00e9er des actions \u00e0 fort impact, et de la concurrence, pour garantir la visibilit\u00e9. Par exemple, gr\u00e2ce \u00e0 une campagne Google Ads, vous pourrez promouvoir vos produits, intercepter les utilisateurs potentiellement int\u00e9ress\u00e9s, augmenter les ventes et atteindre de nouveaux clients.\u00a0\u00bb tab_id=\u00a0\u00bb1778104809524-8″][\/nectar_icon_list_item][nectar_icon_list_item icon_type=\u00a0\u00bbnumerical\u00a0\u00bb text_full_html=\u00a0\u00bbsimple\u00a0\u00bb title=\u00a0\u00bbList Item\u00a0\u00bb id=\u00a0\u00bb1778104809529-9″ header=\u00a0\u00bbBuyer Personas, positionnement de l’entreprise et analyse des concurrents\u00a0\u00bb text=\u00a0\u00bbL’analyse de la cible, tout comme l’\u00e9tude de la position de l’entreprise sur le march\u00e9, sont \u00e0 la base de toute strat\u00e9gie de marketing et de branding. 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column_shadow=\u00a0\u00bbnone\u00a0\u00bb column_border_radius=\u00a0\u00bbnone\u00a0\u00bb column_link_target=\u00a0\u00bb_self\u00a0\u00bb column_position=\u00a0\u00bbdefault\u00a0\u00bb gradient_direction=\u00a0\u00bbleft_to_right\u00a0\u00bb overlay_strength=\u00a0\u00bb0.3″ width=\u00a0\u00bb1\/2″ tablet_width_inherit=\u00a0\u00bbdefault\u00a0\u00bb animation_type=\u00a0\u00bbdefault\u00a0\u00bb bg_image_animation=\u00a0\u00bbnone\u00a0\u00bb border_type=\u00a0\u00bbsimple\u00a0\u00bb column_border_width=\u00a0\u00bbnone\u00a0\u00bb column_border_style=\u00a0\u00bbsolid\u00a0\u00bb][vc_custom_heading text=\u00a0\u00bbActif d’entreprise\u00a0\u00bb font_container=\u00a0\u00bbtag:h5|font_size:16|text_align:left|color:%23000000|line_height:32px\u00a0\u00bb use_theme_fonts=\u00a0\u00bbyes\u00a0\u00bb][vc_custom_heading text=\u00a0\u00bbL’importance de la brand identity d’entreprise.\u00a0\u00bb font_container=\u00a0\u00bbtag:h2|text_align:left|color:%23000000″ use_theme_fonts=\u00a0\u00bbyes\u00a0\u00bb][divider line_type=\u00a0\u00bbSmall Line\u00a0\u00bb line_alignment=\u00a0\u00bbdefault\u00a0\u00bb line_thickness=\u00a0\u00bb8″ divider_color=\u00a0\u00bbextra-color-gradient-2″ animate=\u00a0\u00bbyes\u00a0\u00bb custom_height=\u00a0\u00bb100″ custom_line_width=\u00a0\u00bb120″][vc_column_text css_animation=\u00a0\u00bbbottom-to-top\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1662283282276{padding-right: 10% !important;}\u00a0\u00bb]Parmi les services les plus pris\u00e9s du conseil marketing<\/strong> de Parklab figure la cr\u00e9ation d’une brand identity<\/a>.<\/p>\n

Aujourd’hui, il est de plus en plus important pour les entreprises de savoir se pr\u00e9senter comme des acteurs dot\u00e9s d’une identit\u00e9 d\u00e9finie, capables d’engager une discussion la plus personnelle possible avec leur public. C’est \u00e0 cela que sert la Brand Identity : une strat\u00e9gie qui permet d’\u00e9merger, en distinguant son entreprise de la concurrence, en l’humanisant et en l’aidant \u00e0 se forger une r\u00e9putation solide et durable.<\/p>\n

Elle se construit en travaillant de mani\u00e8re coh\u00e9rente sur plusieurs fronts, par exemple en associant des strat\u00e9gies de copywriting<\/a> et de studio graphique<\/a> pour cr\u00e9er une identit\u00e9 unique, solide et coh\u00e9rente.<\/p>\n

Parmi les \u00e9l\u00e9ments les plus importants, on trouve le nom de la marque et de ses produits et services, le logo et le slogan, mais aussi la vision, c’est-\u00e0-dire l’objectif que l’entreprise entend poursuivre \u00e0 travers son activit\u00e9, le packaging et le retail.<\/p>\n

Bref, les am\u00e9nagements choisis lors des \u00e9v\u00e9nements, son image sur les r\u00e9seaux sociaux, les emballages de ses produits… tout compte dans la cr\u00e9ation d’une brand identity!<\/p>\n

Sans oublier le ton de voix<\/a> : comment l’entreprise communique-t-elle? Se positionne-t-elle comme une marque \u00e0 la voix s\u00e9rieuse et faisant autorit\u00e9, ou poss\u00e8de-t-elle une identit\u00e9 verbale plus accessible, jeune et peut-\u00eatre m\u00eame amusante?<\/p>\n

L’\u00e9quipe d’experts de Parklab se charge de d\u00e9finir et de cr\u00e9er tout cela, en partant de l’\u00e9tude du march\u00e9 et de la cible, mais pas seulement, et en fournissant tout le n\u00e9cessaire pour maintenir dans le temps la coh\u00e9rence graphique et verbale indispensable.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=\u00a0\u00bbfull_width_background\u00a0\u00bb full_screen_row_position=\u00a0\u00bbmiddle\u00a0\u00bb column_margin=\u00a0\u00bbdefault\u00a0\u00bb equal_height=\u00a0\u00bbyes\u00a0\u00bb content_placement=\u00a0\u00bbmiddle\u00a0\u00bb column_direction=\u00a0\u00bbdefault\u00a0\u00bb column_direction_tablet=\u00a0\u00bbdefault\u00a0\u00bb column_direction_phone=\u00a0\u00bbcolumn_reverse\u00a0\u00bb scene_position=\u00a0\u00bbcenter\u00a0\u00bb top_padding=\u00a0\u00bb2%\u00a0\u00bb bottom_padding=\u00a0\u00bb4%\u00a0\u00bb text_color=\u00a0\u00bbdark\u00a0\u00bb text_align=\u00a0\u00bbleft\u00a0\u00bb row_border_radius=\u00a0\u00bbnone\u00a0\u00bb row_border_radius_applies=\u00a0\u00bbbg\u00a0\u00bb row_position_desktop=\u00a0\u00bbdefault\u00a0\u00bb row_position_tablet=\u00a0\u00bbinherit\u00a0\u00bb row_position_phone=\u00a0\u00bbinherit\u00a0\u00bb overflow=\u00a0\u00bbvisible\u00a0\u00bb overlay_strength=\u00a0\u00bb0.3″ gradient_direction=\u00a0\u00bbleft_to_right\u00a0\u00bb shape_divider_position=\u00a0\u00bbbottom\u00a0\u00bb bg_image_animation=\u00a0\u00bbnone\u00a0\u00bb shape_type=\u00a0\u00bb\u00a0\u00bb][vc_column column_padding=\u00a0\u00bbno-extra-padding\u00a0\u00bb column_padding_tablet=\u00a0\u00bbinherit\u00a0\u00bb column_padding_phone=\u00a0\u00bbinherit\u00a0\u00bb column_padding_position=\u00a0\u00bball\u00a0\u00bb flex_gap_desktop=\u00a0\u00bb10px\u00a0\u00bb column_element_direction_desktop=\u00a0\u00bbdefault\u00a0\u00bb column_element_spacing=\u00a0\u00bbdefault\u00a0\u00bb desktop_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb tablet_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb phone_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb background_color_opacity=\u00a0\u00bb1″ background_hover_color_opacity=\u00a0\u00bb1″ column_backdrop_filter=\u00a0\u00bbnone\u00a0\u00bb column_shadow=\u00a0\u00bbnone\u00a0\u00bb column_border_radius=\u00a0\u00bbnone\u00a0\u00bb column_link_target=\u00a0\u00bb_self\u00a0\u00bb column_position=\u00a0\u00bbdefault\u00a0\u00bb gradient_direction=\u00a0\u00bbleft_to_right\u00a0\u00bb overlay_strength=\u00a0\u00bb0.3″ width=\u00a0\u00bb1\/2″ tablet_width_inherit=\u00a0\u00bbdefault\u00a0\u00bb animation_type=\u00a0\u00bbdefault\u00a0\u00bb bg_image_animation=\u00a0\u00bbnone\u00a0\u00bb border_type=\u00a0\u00bbsimple\u00a0\u00bb column_border_width=\u00a0\u00bbnone\u00a0\u00bb column_border_style=\u00a0\u00bbsolid\u00a0\u00bb][vc_custom_heading text=\u00a0\u00bbCible\u00a0\u00bb font_container=\u00a0\u00bbtag:h5|font_size:16|text_align:left|color:%23000000|line_height:32px\u00a0\u00bb use_theme_fonts=\u00a0\u00bbyes\u00a0\u00bb][vc_custom_heading text=\u00a0\u00bbBuyer Persona : l’importance du \u00ab\u00a0qui\u00ab\u00a0 pour d\u00e9finir le \u00ab\u00a0comment\u00ab\u00a0.\u00a0\u00bb font_container=\u00a0\u00bbtag:h2|text_align:left|color:%23000000″ use_theme_fonts=\u00a0\u00bbyes\u00a0\u00bb][divider line_type=\u00a0\u00bbSmall Line\u00a0\u00bb line_alignment=\u00a0\u00bbdefault\u00a0\u00bb line_thickness=\u00a0\u00bb8″ divider_color=\u00a0\u00bbextra-color-gradient-2″ animate=\u00a0\u00bbyes\u00a0\u00bb custom_height=\u00a0\u00bb100″ custom_line_width=\u00a0\u00bb120″][vc_column_text css_animation=\u00a0\u00bbbottom-to-top\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1662283419875{padding-right: 10% !important;}\u00a0\u00bb]Parmi nos services de conseil marketing, nous proposons \u00e9galement l’\u00e9laboration de Buyer Personas<\/a>. Il s’agit d’une repr\u00e9sentation abstraite du client id\u00e9al, avec un nom, cr\u00e9\u00e9e \u00e0 partir de donn\u00e9es qualitatives et quantitatives issues d’\u00e9tudes de march\u00e9 et de l’analyse de clients r\u00e9els.<\/p>\n

Des donn\u00e9es d\u00e9mographiques \u00e0 leurs habitudes sur les r\u00e9seaux sociaux, en passant par leurs canaux d’information pr\u00e9f\u00e9r\u00e9s et les d\u00e9fis auxquels ils font face, les Buyer Personas r\u00e9sument toutes les caract\u00e9ristiques les plus importantes des clients potentiels.<\/p>\n

Elles sont consid\u00e9r\u00e9es comme un \u00e9l\u00e9ment important dans la d\u00e9finition de toute strat\u00e9gie marketing, car elles fournissent des informations utiles pour augmenter les chances d’attirer des clients potentiels, de g\u00e9n\u00e9rer des leads pertinents et de simplifier le processus de conversion et de fid\u00e9lisation.<\/p>\n

Cela gr\u00e2ce \u00e0 leur impact sur des processus tels que le d\u00e9veloppement produit, les strat\u00e9gies et tactiques marketing, le processus de vente, l’assistance client et bien plus encore. En effet, elles permettent de comprendre en profondeur sa cible, de la diviser en segments coh\u00e9rents et logiques, de personnaliser la communication et de diriger les efforts vers les canaux les plus appropri\u00e9s.<\/p>\n

Par exemple, la cr\u00e9ation de segments tr\u00e8s sp\u00e9cifiques permet de d\u00e9velopper une exp\u00e9rience de marque extr\u00eamement personnalis\u00e9e, avec un ton de voix et des messages et promotions cibl\u00e9s, en publiant des contenus pertinents et via les plateformes les plus adapt\u00e9es.<\/p>\n

Il s’agit d’une technique marketing tr\u00e8s r\u00e9pandue parmi les grandes entreprises B2C, mais qui pr\u00e9sente aussi d’\u00e9normes avantages sur les march\u00e9s B2B<\/strong>.<\/p>\n

En effet, la possibilit\u00e9 de segmenter la cible et de rendre la communication aussi personnalis\u00e9e que possible est particuli\u00e8rement utile dans la recherche de leads qualitatifs, pour garantir un processus de vente le plus efficace possible![\/vc_column_text][\/vc_column][vc_column column_padding=\u00a0\u00bbno-extra-padding\u00a0\u00bb column_padding_tablet=\u00a0\u00bbinherit\u00a0\u00bb column_padding_phone=\u00a0\u00bbinherit\u00a0\u00bb column_padding_position=\u00a0\u00bball\u00a0\u00bb flex_gap_desktop=\u00a0\u00bb10px\u00a0\u00bb column_element_direction_desktop=\u00a0\u00bbdefault\u00a0\u00bb column_element_spacing=\u00a0\u00bbdefault\u00a0\u00bb centered_text=\u00a0\u00bbtrue\u00a0\u00bb desktop_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb tablet_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb phone_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb background_color_opacity=\u00a0\u00bb1″ background_hover_color_opacity=\u00a0\u00bb1″ 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phone_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb background_color_opacity=\u00a0\u00bb1″ background_hover_color_opacity=\u00a0\u00bb1″ column_backdrop_filter=\u00a0\u00bbnone\u00a0\u00bb column_shadow=\u00a0\u00bbnone\u00a0\u00bb column_border_radius=\u00a0\u00bbnone\u00a0\u00bb column_link_target=\u00a0\u00bb_self\u00a0\u00bb column_position=\u00a0\u00bbdefault\u00a0\u00bb gradient_direction=\u00a0\u00bbleft_to_right\u00a0\u00bb overlay_strength=\u00a0\u00bb0.3″ width=\u00a0\u00bb1\/2″ tablet_width_inherit=\u00a0\u00bbdefault\u00a0\u00bb animation_type=\u00a0\u00bbdefault\u00a0\u00bb bg_image_animation=\u00a0\u00bbnone\u00a0\u00bb border_type=\u00a0\u00bbsimple\u00a0\u00bb column_border_width=\u00a0\u00bbnone\u00a0\u00bb column_border_style=\u00a0\u00bbsolid\u00a0\u00bb][image_with_animation image_url=\u00a0\u00bb13218″ image_size=\u00a0\u00bbfull\u00a0\u00bb max_width=\u00a0\u00bb100%\u00a0\u00bb max_width_mobile=\u00a0\u00bbdefault\u00a0\u00bb animation_type=\u00a0\u00bbentrance\u00a0\u00bb animation=\u00a0\u00bbFade In From Left\u00a0\u00bb animation_easing=\u00a0\u00bbdefault\u00a0\u00bb animation_movement_type=\u00a0\u00bbtransform_y\u00a0\u00bb hover_animation=\u00a0\u00bbnone\u00a0\u00bb alignment=\u00a0\u00bbright\u00a0\u00bb border_radius=\u00a0\u00bbnone\u00a0\u00bb box_shadow=\u00a0\u00bbnone\u00a0\u00bb image_loading=\u00a0\u00bbdefault\u00a0\u00bb][\/vc_column][vc_column column_padding=\u00a0\u00bbno-extra-padding\u00a0\u00bb column_padding_tablet=\u00a0\u00bbinherit\u00a0\u00bb column_padding_phone=\u00a0\u00bbinherit\u00a0\u00bb column_padding_position=\u00a0\u00bball\u00a0\u00bb flex_gap_desktop=\u00a0\u00bb10px\u00a0\u00bb column_element_direction_desktop=\u00a0\u00bbdefault\u00a0\u00bb column_element_spacing=\u00a0\u00bbdefault\u00a0\u00bb desktop_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb tablet_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb phone_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb background_color_opacity=\u00a0\u00bb1″ background_hover_color_opacity=\u00a0\u00bb1″ column_backdrop_filter=\u00a0\u00bbnone\u00a0\u00bb column_shadow=\u00a0\u00bbnone\u00a0\u00bb column_border_radius=\u00a0\u00bbnone\u00a0\u00bb column_link_target=\u00a0\u00bb_self\u00a0\u00bb column_position=\u00a0\u00bbdefault\u00a0\u00bb gradient_direction=\u00a0\u00bbleft_to_right\u00a0\u00bb overlay_strength=\u00a0\u00bb0.3″ width=\u00a0\u00bb1\/2″ tablet_width_inherit=\u00a0\u00bbdefault\u00a0\u00bb animation_type=\u00a0\u00bbdefault\u00a0\u00bb bg_image_animation=\u00a0\u00bbnone\u00a0\u00bb border_type=\u00a0\u00bbsimple\u00a0\u00bb column_border_width=\u00a0\u00bbnone\u00a0\u00bb column_border_style=\u00a0\u00bbsolid\u00a0\u00bb][vc_custom_heading text=\u00a0\u00bbSocial\u00a0\u00bb font_container=\u00a0\u00bbtag:h5|font_size:16|text_align:left|color:%23000000|line_height:32px\u00a0\u00bb use_theme_fonts=\u00a0\u00bbyes\u00a0\u00bb][vc_custom_heading text=\u00a0\u00bbQuand le conseil marketing devient social : du calendrier \u00e0 la gestion des canaux.\u00a0\u00bb font_container=\u00a0\u00bbtag:h2|text_align:left|color:%23000000″ use_theme_fonts=\u00a0\u00bbyes\u00a0\u00bb][divider line_type=\u00a0\u00bbSmall Line\u00a0\u00bb line_alignment=\u00a0\u00bbdefault\u00a0\u00bb line_thickness=\u00a0\u00bb8″ divider_color=\u00a0\u00bbextra-color-gradient-2″ animate=\u00a0\u00bbyes\u00a0\u00bb custom_height=\u00a0\u00bb100″ custom_line_width=\u00a0\u00bb120″][vc_column_text css_animation=\u00a0\u00bbbottom-to-top\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1662283588809{padding-right: 10% !important;}\u00a0\u00bb]D\u00e9sormais, soit vous \u00eates sur les r\u00e9seaux sociaux, soit vous n’existez pas. C’est pourquoi ils ne peuvent manquer dans aucun conseil marketing<\/strong> strat\u00e9gique.<\/p>\n

Une bonne pr\u00e9sence sociale permet de tisser des relations, de montrer son identit\u00e9 et son travail, en cr\u00e9ant de nouvelles opportunit\u00e9s d’affaires et en g\u00e9n\u00e9rant de nouveaux contacts, mais aussi en augmentant la Brand Awareness et en g\u00e9n\u00e9rant une\u00a0 communaut\u00e9 fid\u00e8le.<\/p>\n

C’est pourquoi publier est n\u00e9cessaire, mais toujours en pr\u00eatant attention \u00e0 son public, au ton de voix, \u00e0 l’histoire que l’on veut raconter et \u00e0 la coh\u00e9rence globale de sa page.<\/p>\n

Apr\u00e8s une \u00e9tude attentive de la cible, qui permet d’identifier les canaux, th\u00e8mes et ton les plus appropri\u00e9s, nous nous occuperons pour votre entreprise de rassembler tous les contenus existants et de les organiser dans un\u00a0calendrier \u00e9ditorial d’entreprise<\/a>. Celui-ci doit tenir compte \u00e0 la fois des ressources disponibles, temps compris, et des \u00e9v\u00e9nements programm\u00e9s.<\/p>\n

Ici chez Parklab, nous \u00e9tablissons les calendriers \u00e9ditoriaux en cherchant autant que possible \u00e0 valoriser les ressources pr\u00e9sentes dans l’entreprise et, si n\u00e9cessaire, nous offrons notre soutien dans la cr\u00e9ation de nouveaux contenus. De plus, notre exp\u00e9rience en communication, surtout sur les march\u00e9s B2B<\/strong>, nous a permis de cr\u00e9er des processus tr\u00e8s flexibles, mais aussi efficaces, v\u00e9rifiables et concr\u00e9tisables.<\/p>\n

Nous travaillons sur la plupart des canaux sociaux, de LinkedIn pour les entreprises<\/a> \u00e0 Instagram,\u00a0 en passant par Twitter jusqu’\u00e0 Slideshare ou Pinterest, en respectant leur nature diff\u00e9rente, qui exige une communication capable de parler de mani\u00e8re particuli\u00e8re \u00e0 un public non uniforme.<\/p>\n

Notre \u00e9quipe Parklab\u00a0 ne s’occupe pas seulement de la cr\u00e9ation du calendrier des contenus, mais aussi d’identifier les r\u00e9seaux fr\u00e9quent\u00e9s par les clients, ainsi que de donner vie \u00e0 la meilleure strat\u00e9gie de communication, en cr\u00e9ant les contenus et en g\u00e9rant leur publication et leur suivi. Si n\u00e9cessaire, nous pouvons aussi sponsoriser les contenus et nous occuper du customer care digital, en agissant toujours avec des m\u00e9thodologies parfaitement int\u00e9gr\u00e9es aux flux de travail de l’entreprise et fruit d’une large connaissance des \u00e9cosyst\u00e8mes entrepreneuriaux.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=\u00a0\u00bbfull_width_content\u00a0\u00bb full_screen_row_position=\u00a0\u00bbmiddle\u00a0\u00bb column_margin=\u00a0\u00bbdefault\u00a0\u00bb vertically_center_columns=\u00a0\u00bbtrue\u00a0\u00bb column_direction=\u00a0\u00bbdefault\u00a0\u00bb column_direction_tablet=\u00a0\u00bbdefault\u00a0\u00bb column_direction_phone=\u00a0\u00bbcolumn_reverse\u00a0\u00bb bg_color=\u00a0\u00bb#1e73be\u00a0\u00bb scene_position=\u00a0\u00bbcenter\u00a0\u00bb text_color=\u00a0\u00bblight\u00a0\u00bb text_align=\u00a0\u00bbleft\u00a0\u00bb row_border_radius=\u00a0\u00bbnone\u00a0\u00bb row_border_radius_applies=\u00a0\u00bbbg\u00a0\u00bb row_position_desktop=\u00a0\u00bbdefault\u00a0\u00bb row_position_tablet=\u00a0\u00bbinherit\u00a0\u00bb row_position_phone=\u00a0\u00bbinherit\u00a0\u00bb overflow=\u00a0\u00bbvisible\u00a0\u00bb overlay_strength=\u00a0\u00bb0.3″ gradient_direction=\u00a0\u00bbleft_to_right\u00a0\u00bb shape_divider_position=\u00a0\u00bbbottom\u00a0\u00bb bg_image_animation=\u00a0\u00bbnone\u00a0\u00bb shape_type=\u00a0\u00bb\u00a0\u00bb][vc_column column_padding=\u00a0\u00bbpadding-7-percent\u00a0\u00bb column_padding_tablet=\u00a0\u00bbinherit\u00a0\u00bb column_padding_phone=\u00a0\u00bbinherit\u00a0\u00bb column_padding_position=\u00a0\u00bball\u00a0\u00bb flex_gap_desktop=\u00a0\u00bb10px\u00a0\u00bb column_element_direction_desktop=\u00a0\u00bbdefault\u00a0\u00bb column_element_spacing=\u00a0\u00bbdefault\u00a0\u00bb desktop_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb tablet_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb phone_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb background_color_opacity=\u00a0\u00bb1″ background_hover_color_opacity=\u00a0\u00bb1″ column_backdrop_filter=\u00a0\u00bbnone\u00a0\u00bb column_shadow=\u00a0\u00bbnone\u00a0\u00bb column_border_radius=\u00a0\u00bbnone\u00a0\u00bb column_link_target=\u00a0\u00bb_self\u00a0\u00bb column_position=\u00a0\u00bbdefault\u00a0\u00bb gradient_direction=\u00a0\u00bbleft_to_right\u00a0\u00bb overlay_strength=\u00a0\u00bb0.3″ width=\u00a0\u00bb1\/2″ tablet_width_inherit=\u00a0\u00bbdefault\u00a0\u00bb animation_type=\u00a0\u00bbdefault\u00a0\u00bb bg_image_animation=\u00a0\u00bbnone\u00a0\u00bb border_type=\u00a0\u00bbsimple\u00a0\u00bb column_border_width=\u00a0\u00bbnone\u00a0\u00bb column_border_style=\u00a0\u00bbsolid\u00a0\u00bb][vc_column_text]\n

Le conseil marketing pour agir de mani\u00e8re strat\u00e9gique.<\/h2>\n[\/vc_column_text][divider line_type=\u00a0\u00bbNo Line\u00a0\u00bb custom_height=\u00a0\u00bb20″][vc_column_text]Gr\u00e2ce aux services de conseil marketing propos\u00e9s par Parklab, nos clients ont \u00e0 disposition le talent des meilleurs experts du secteur pour cr\u00e9er un plan marketing strat\u00e9gique<\/a> personnalis\u00e9.<\/p>\n

Toujours orient\u00e9 client, fond\u00e9 sur la cible de r\u00e9f\u00e9rence et d\u00e9fini selon le contexte concurrentiel dans lequel l’entreprise op\u00e8re, ainsi que toujours d\u00e9fini en partant du type d’entreprise que l’on a ou que l’on veut cr\u00e9er, de ses valeurs, de sa mission et de ses objectifs.<\/p>\n

De plus, ensemble nous commencerons par r\u00e9diger non pas une, mais \u00abla\u00bb value selling proposition de l’entreprise, c’est-\u00e0-dire une d\u00e9claration ind\u00e9niable qui illustre comment le produit ou le service propos\u00e9 est la meilleure solution pour r\u00e9soudre les probl\u00e8mes des clients et comment il se diff\u00e9rencie de ce qu’offre la concurrence.<\/p>\n

Cela implique une reconnaissance des forces et des faiblesses de l’entreprise, de la cible et de la concurrence, des ressources disponibles et de ses KPI, ainsi que l’identification de l’espace que l’on occupe sur le march\u00e9 et des facteurs de positionnement et de diff\u00e9renciation de sa marque, mais pas seulement.<\/p>\n

Autant d’\u00e9l\u00e9ments tr\u00e8s importants et fondamentaux pour pouvoir construire des strat\u00e9gies de marketing et de branding visant \u00e0 combler les lacunes et \u00e0 obtenir les r\u00e9sultats souhait\u00e9s.<\/p>\n

De plus, un bon conseil marketing<\/strong> est aussi le point de d\u00e9part pour donner vie \u00e0 des campagnes SEM<\/a> hautement strat\u00e9giques. La premi\u00e8re \u00e9tape sera toujours de s’asseoir avec vous et de d\u00e9couvrir quelle campagne s’adapte le mieux \u00e0 vos objectifs et attentes. Du R\u00e9seau de Recherche au R\u00e9seau Display, en passant par les campagnes Shopping et vid\u00e9o… pour r\u00e9ussir, tout commence par un conseil![\/vc_column_text][\/vc_column][vc_column column_padding=\u00a0\u00bbpadding-1-percent\u00a0\u00bb column_padding_tablet=\u00a0\u00bbinherit\u00a0\u00bb column_padding_phone=\u00a0\u00bbinherit\u00a0\u00bb column_padding_position=\u00a0\u00bbleft-right\u00a0\u00bb flex_gap_desktop=\u00a0\u00bb10px\u00a0\u00bb column_element_direction_desktop=\u00a0\u00bbdefault\u00a0\u00bb column_element_spacing=\u00a0\u00bbdefault\u00a0\u00bb desktop_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb tablet_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb phone_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb background_color_opacity=\u00a0\u00bb1″ background_hover_color_opacity=\u00a0\u00bb1″ column_backdrop_filter=\u00a0\u00bbnone\u00a0\u00bb column_shadow=\u00a0\u00bbnone\u00a0\u00bb column_border_radius=\u00a0\u00bbnone\u00a0\u00bb 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overflow=\u00a0\u00bbvisible\u00a0\u00bb overlay_strength=\u00a0\u00bb0.3″ gradient_direction=\u00a0\u00bbleft_to_right\u00a0\u00bb shape_divider_position=\u00a0\u00bbbottom\u00a0\u00bb bg_image_animation=\u00a0\u00bbnone\u00a0\u00bb shape_type=\u00a0\u00bb\u00a0\u00bb][vc_column column_padding=\u00a0\u00bbpadding-5-percent\u00a0\u00bb column_padding_tablet=\u00a0\u00bbinherit\u00a0\u00bb column_padding_phone=\u00a0\u00bbinherit\u00a0\u00bb column_padding_position=\u00a0\u00bbbottom\u00a0\u00bb flex_gap_desktop=\u00a0\u00bb10px\u00a0\u00bb column_element_direction_desktop=\u00a0\u00bbdefault\u00a0\u00bb column_element_spacing=\u00a0\u00bbdefault\u00a0\u00bb desktop_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb tablet_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb phone_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb background_color_opacity=\u00a0\u00bb1″ background_hover_color_opacity=\u00a0\u00bb1″ column_backdrop_filter=\u00a0\u00bbnone\u00a0\u00bb column_shadow=\u00a0\u00bbnone\u00a0\u00bb column_border_radius=\u00a0\u00bbnone\u00a0\u00bb column_link_target=\u00a0\u00bb_self\u00a0\u00bb column_position=\u00a0\u00bbdefault\u00a0\u00bb gradient_direction=\u00a0\u00bbleft_to_right\u00a0\u00bb overlay_strength=\u00a0\u00bb0.3″ width=\u00a0\u00bb1\/4″ tablet_width_inherit=\u00a0\u00bbdefault\u00a0\u00bb animation_type=\u00a0\u00bbdefault\u00a0\u00bb bg_image_animation=\u00a0\u00bbnone\u00a0\u00bb border_type=\u00a0\u00bbsimple\u00a0\u00bb column_border_width=\u00a0\u00bbnone\u00a0\u00bb column_border_style=\u00a0\u00bbsolid\u00a0\u00bb][split_line_heading line_reveal_by_space_text_effect=\u00a0\u00bbdefault\u00a0\u00bb font_style=\u00a0\u00bbh2″ content_alignment=\u00a0\u00bbdefault\u00a0\u00bb mobile_content_alignment=\u00a0\u00bbinherit\u00a0\u00bb animation_type=\u00a0\u00bbline-reveal-by-space\u00a0\u00bb link_target=\u00a0\u00bb_self\u00a0\u00bb text_content=\u00a0\u00bbConseil marketing de la marque jusqu’au produit : quand le nom fait la diff\u00e9rence.\u00a0\u00bb][\/split_line_heading][\/vc_column][vc_column column_padding=\u00a0\u00bbno-extra-padding\u00a0\u00bb column_padding_tablet=\u00a0\u00bbinherit\u00a0\u00bb column_padding_phone=\u00a0\u00bbinherit\u00a0\u00bb column_padding_position=\u00a0\u00bball\u00a0\u00bb flex_gap_desktop=\u00a0\u00bb10px\u00a0\u00bb column_element_direction_desktop=\u00a0\u00bbdefault\u00a0\u00bb column_element_spacing=\u00a0\u00bbdefault\u00a0\u00bb desktop_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb tablet_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb phone_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb background_color_opacity=\u00a0\u00bb1″ background_hover_color_opacity=\u00a0\u00bb1″ column_backdrop_filter=\u00a0\u00bbnone\u00a0\u00bb column_shadow=\u00a0\u00bbnone\u00a0\u00bb column_border_radius=\u00a0\u00bbnone\u00a0\u00bb column_link_target=\u00a0\u00bb_self\u00a0\u00bb column_position=\u00a0\u00bbdefault\u00a0\u00bb 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column_padding_tablet=\u00a0\u00bbinherit\u00a0\u00bb column_padding_phone=\u00a0\u00bbinherit\u00a0\u00bb column_padding_position=\u00a0\u00bball\u00a0\u00bb flex_gap_desktop=\u00a0\u00bb10px\u00a0\u00bb column_element_direction_desktop=\u00a0\u00bbdefault\u00a0\u00bb column_element_spacing=\u00a0\u00bbdefault\u00a0\u00bb desktop_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb tablet_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb phone_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb background_color_opacity=\u00a0\u00bb1″ background_hover_color_opacity=\u00a0\u00bb1″ column_backdrop_filter=\u00a0\u00bbnone\u00a0\u00bb column_shadow=\u00a0\u00bbnone\u00a0\u00bb column_border_radius=\u00a0\u00bbnone\u00a0\u00bb column_link_target=\u00a0\u00bb_self\u00a0\u00bb overflow=\u00a0\u00bbvisible\u00a0\u00bb gradient_direction=\u00a0\u00bbleft_to_right\u00a0\u00bb overlay_strength=\u00a0\u00bb0.3″ width=\u00a0\u00bb1\/2″ tablet_width_inherit=\u00a0\u00bbsmall_desktop\u00a0\u00bb animation_type=\u00a0\u00bbdefault\u00a0\u00bb enable_animation=\u00a0\u00bbtrue\u00a0\u00bb animation=\u00a0\u00bbfade-in-from-bottom\u00a0\u00bb animation_easing=\u00a0\u00bbdefault\u00a0\u00bb bg_image_animation=\u00a0\u00bbnone\u00a0\u00bb border_type=\u00a0\u00bbsimple\u00a0\u00bb column_border_width=\u00a0\u00bbnone\u00a0\u00bb column_border_style=\u00a0\u00bbsolid\u00a0\u00bb delay=\u00a0\u00bb100″][vc_column_text css=\u00a0\u00bb.vc_custom_1662283826693{margin-bottom: 10px !important;}\u00a0\u00bb]Le bon\u00a0 nom pour la marque…<\/u><\/strong>[\/vc_column_text][vc_column_text]Parmi les services de conseil marketing<\/strong> propos\u00e9s par Parklab, le brand naming<\/a>\u00a0est l’un des plus importants. Sans nom, il n’y a pas de marque… et sans le bon nom, il n’y a pas de marque qui tienne!<\/p>\n

Le nom sert \u00e0\u00a0donner une identit\u00e9 \u00e0 la marque, en la rendant reconnaissable tout en \u00e9voquant ses valeurs. Un simple mot a un impact \u00e0 360\u00b0, donnant vie \u00e0 l’exp\u00e9rience de marque.<\/p>\n

Mais, pour que cela se produise,\u00a0le nom choisi doit l’\u00eatre avec soin, en tenant compte de toute la strat\u00e9gie de communication.<\/p>\n

Autrement, il ne reste qu’un simple mot.[\/vc_column_text][\/vc_column_inner][vc_column_inner column_padding=\u00a0\u00bbno-extra-padding\u00a0\u00bb column_padding_tablet=\u00a0\u00bbinherit\u00a0\u00bb column_padding_phone=\u00a0\u00bbinherit\u00a0\u00bb column_padding_position=\u00a0\u00bball\u00a0\u00bb flex_gap_desktop=\u00a0\u00bb10px\u00a0\u00bb column_element_direction_desktop=\u00a0\u00bbdefault\u00a0\u00bb column_element_spacing=\u00a0\u00bbdefault\u00a0\u00bb desktop_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb tablet_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb phone_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb background_color_opacity=\u00a0\u00bb1″ background_hover_color_opacity=\u00a0\u00bb1″ column_backdrop_filter=\u00a0\u00bbnone\u00a0\u00bb column_shadow=\u00a0\u00bbnone\u00a0\u00bb column_border_radius=\u00a0\u00bbnone\u00a0\u00bb column_link_target=\u00a0\u00bb_self\u00a0\u00bb overflow=\u00a0\u00bbvisible\u00a0\u00bb gradient_direction=\u00a0\u00bbleft_to_right\u00a0\u00bb overlay_strength=\u00a0\u00bb0.3″ width=\u00a0\u00bb1\/2″ tablet_width_inherit=\u00a0\u00bbsmall_desktop\u00a0\u00bb animation_type=\u00a0\u00bbdefault\u00a0\u00bb enable_animation=\u00a0\u00bbtrue\u00a0\u00bb animation=\u00a0\u00bbfade-in-from-bottom\u00a0\u00bb animation_easing=\u00a0\u00bbdefault\u00a0\u00bb bg_image_animation=\u00a0\u00bbnone\u00a0\u00bb border_type=\u00a0\u00bbsimple\u00a0\u00bb column_border_width=\u00a0\u00bbnone\u00a0\u00bb column_border_style=\u00a0\u00bbsolid\u00a0\u00bb delay=\u00a0\u00bb200″][vc_column_text css=\u00a0\u00bb.vc_custom_1662283844149{margin-bottom: 10px !important;}\u00a0\u00bb]… et pour les produits et services, y compris en B2B.<\/u><\/strong>[\/vc_column_text][vc_column_text]Le product naming<\/a> est un \u00e9l\u00e9ment \u00e0 ne pas sous-estimer, y compris en B2B.\u00a0 Les d\u00e9cideurs finaux restent malgr\u00e9 tout des personnes!<\/p>\n

Choisir un nom adapt\u00e9 pour son produit ou service est utile pour\u00a0en simplifier la vente, le promouvoir et augmenter la brand awareness.<\/p>\n

Il s’agit d’un sujet particuli\u00e8rement sensible dans les entreprises qui op\u00e8rent dans des contextes internationaux.<\/p>\n

Dans ce cas, les noms doivent \u00eatre pens\u00e9s pour \u00eatre facilement compris, m\u00e9moris\u00e9s, prononc\u00e9s et, bien s\u00fbr, non mal interpr\u00e9t\u00e9s![\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=\u00a0\u00bbfull_width_background\u00a0\u00bb full_screen_row_position=\u00a0\u00bbmiddle\u00a0\u00bb column_margin=\u00a0\u00bbdefault\u00a0\u00bb column_direction=\u00a0\u00bbdefault\u00a0\u00bb column_direction_tablet=\u00a0\u00bbdefault\u00a0\u00bb column_direction_phone=\u00a0\u00bbdefault\u00a0\u00bb bg_color=\u00a0\u00bbrgba(0,0,0,0.9)\u00a0\u00bb scene_position=\u00a0\u00bbcenter\u00a0\u00bb top_padding=\u00a0\u00bb14%\u00a0\u00bb bottom_padding=\u00a0\u00bb4%\u00a0\u00bb text_color=\u00a0\u00bbdark\u00a0\u00bb text_align=\u00a0\u00bbleft\u00a0\u00bb row_border_radius=\u00a0\u00bbnone\u00a0\u00bb row_border_radius_applies=\u00a0\u00bbbg\u00a0\u00bb zindex=\u00a0\u00bb100″ 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<\/p>

    <\/ul><\/div>\n
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