WordPress website
development
At Parklab we take care of building WordPress websites,
Responsive Design
Mobile First
We offer our clients innovative solutions for building responsive WordPress websites.
Quality
content
We create the copy, the graphic materials and the inbound marketing content in-house, and not only that!
SEO and
e-commerce
Because to be useful, a site must be able to get found by customers and help them convert!
Management
autonomy
We take care of every aspect of building WordPress sites with easily updatable solutions.
Responsive Design Mobile First
The creativity and technical skills you were looking for to build WordPress websites.
Mobile First, flexible CMS and simple management: key elements in building a WordPress website.
WordPress is an open-source “personal publishing” software and CMS used to create and publish websites.
It is highly appreciated, not only by industry insiders, for some of its unique features. Among these, its responsive and mobile-first design, the fact that it offers a highly flexible CMS and that it can be integrated with powerful management AI tools and AI for email marketing.
Moreover, it is also easily manageable by individual clients, since it allows the building of intuitive WordPress websites, especially when it comes to publishing content.
Finally, it can be updated in just a few clicks and brings together the largest community of developers, a key element for the constant improvement of this open-source software.
We build your website in WordPress.
Let's work together on the creation
and development of your website.
Preliminary analysis
From the preliminary study
to the User Experience.
Building a WordPress website always starts from a careful analysis of the starting situation, not only of the company or the professional.
Knowing the competition and the strategic and operational objectives in depth, for example, is a fundamental step to understand which approach to use in every part of the site.
From the tone of voice to the color palette, from building the journey to the Calls to Action: everything depends on the target, the market, the product and the brand!
In particular, this preliminary analysis is possible by working on building the Buyer Personas, in both demographic and psychographic terms, identifying the strengths and weaknesses of the product or service offered, the needs it meets and its differences from the other solutions offered by the market, for example.
The study of how the competition communicates is important too. All this makes it possible to offer a starting point for building a WordPress website that is truly data-based and target-oriented.
Starting from this information, it will also be possible to design an effective customer journey, on a site able to guarantee the best possible User Experience.
CUSTOM
GRAPHICS
From the palette to the structure…
In building a WordPress website, decisions are constantly made that can influence the course of the whole project.
Graphics are one of these.
The structure, the colors and the elements used in the website are very important elements, not to be overlooked.
This is because they are able to give shape to the whole project. That is why they must be consistent with the brand identity, appealing to the target, able to communicate the right messages and the right sensations, for example.
…nothing is left to chance
To be able to offer unbeatable graphics, responsive and target-based, here at Parklab we have a professional graphic design studio with enormous experience, accumulated working alongside some of the best national and international companies. Moreover, we offer the possibility to use purchased templates or to opt for custom structures, created by our graphic team.
We are able to highlight the company values, developing a coordinated image across all direct and indirect communication channels, not only in the building of the WordPress website. Ideas and creativity, data analysis and accuracy, talent and experience, at your service.
We build your website in WordPress.
Let's work together on the creation
and development of your website.
Quality content
UX writing, copywriting and social content:
we take care of it.
Quality content,
able to get noticed.
Texts able to tell the story of the brand…
We build professional WordPress websites and we also take care of the text content. From UX Writing to copy for pages and blogs, we write texts able to speak to the specific target, but also to represent the communication style and the values of the brand.
We know well that valuable, target-oriented content is one of the most important factors to offer the best possible experience to your audience, but also to bring to life an effective inbound marketing strategy.
…and its products!
We can take care of creating not only simple WordPress websites, but also real e-commerce sites. Our e-commerce solutions too are always designed for mobile and equipped with the most innovative tools of the moment.
Moreover, we offer a service that is always tailored and based on the study of the target, the product and the market. This information serves as a guide also for writing the product pages with texts that, when combined with the right graphics and the best layout, truly support conversions.
SEO and E-commerce
In building a WordPress website,
SEO (also) matters.
The right SEO strategy, on WordPress.
During the ideation and building of a WordPress website, we also take care of its optimization for search engines.
This is fundamental to allow potential customers to find your site, but also to enhance and tell the peculiarities of the products and services you offer.
Through the best white SEO on-page and off-page techniques, we make the site easily readable by search engines like Google.
Moreover, we bring to life content able to attract the attention of the target, because a good SEO strategy cannot do without texts and images able to meet users’ needs.
It is important to underline that a brand’s visibility is connected to different marketing strategies and techniques, among which good SEO and the creation of high-impact, oriented content stand out.
By entrusting Parklab with the creation of your WordPress website, it will be possible to influence the entire brand positioning, not only the SEO one, turning the company site into a true strategic asset.
All with a measurable, quantifiable and data-based process.
Management autonomy
Up to date and simple to use,
always.
Intuitive, powerful, simple and flexible: this is what your next WordPress website built by Parklab will be like!
Our Parklab team can take care of managing the entire website, including the updates and the periodic maintenance of the WordPress website, not only its building.
This is necessary to allow users to interact with a mobile-first, interactive, high-performing and up-to-date site, but also one always adapted to the most recent security standards.
In addition to security, audit and quality review of the site, we take care of correcting errors and bugs, optimizing performance, also thanks to the integration of the most modern AI tools, and providing a backup service, for e-commerce too.
Finally, the use of WordPress in building websites allows us to offer you solutions that are easy to use even by non-experts.
Thanks to its simple interface and our help, you will be able to update the content of your site in complete autonomy.
