Here at Parklab we help Start-ups identify their reference target.
This is essential not only to produce quality and interesting content, but also for brand identity and SEO.
From the colors and fonts chosen to the type of journey planned, everything depends on this. Without forgetting the tone of voice, that is the tone of company communication, the style, the slant and the vocabulary chosen to address a specific audience.
Starting from this, we create all the content that is interesting for the target: copy, video, graphics, social media and much more!
Marketing plan
for Start-ups
We take care of the marketing plan for your Start-up.
From brand identity to digital presence, from social media to SEO: with Parklab, creating the marketing plan for your Start-up has never been so easy!
A Start-up’s marketing plan, between TARGET and DATA
To discover who to communicate with...
...and what really works
To understand what type of content works (but not only!), a marketing plan must also include a careful analysis of the data.
Digital offers an enormous advantage if used the right way: it makes it possible to obtain and collect data that, if analyzed, allow you to make informed decisions based on objective facts. Moreover, they also make it possible to predict, evaluate and personalize the activities of the Start-up marketing plan.
That is why, in addition to keeping analytics under control and evaluating them, we carry out A/B tests to reach the set objective.
IN THE MARKETING PLAN:
the Brand Identity
Every marketing plan for a Start-up must start by considering the brand identity, that is the identity of the brand. In fact, logo, font and palette are not just aesthetic elements, but the way our brand presents itself to the public, sets itself apart from the competition and makes itself memorable.
The brand identity includes all the visual elements associated with it, from the logo to typography, from the color palette to design, without forgetting elements like product packaging, website design and even social media graphics.
Building your identity well lays the first piece for a Start-up’s success, and allows you to control the image you communicate to the world (brand identity), generating awareness and increasing brand reputation.
To build a truly appropriate identity, Parklab’s experts start from the mission, the values and the aspects the brand wants to evoke, as well as its personality. Not only that: it is essential to consider who the reference target is.
Starting from these points, an original, replicable and memorable logo is generated, but also guidelines to use the brand’s visual identity correctly in every company document, on every web page, article or text.
From the logo to the palette…
…through fonts and stationery, a good marketing plan for a Start-up must take care of visual communication.
Originality, recognizability and reproducibility are important characteristics, but they must always be developed starting from the target and from the message you want to convey.
THE START-UP’S ONLINE PRESENCE:
from social media…
Here at Parklab we know well how important it is not only to be present online, but to be there in the right way.
That is why, in the Start-up marketing plan, the watchwords are organization, creativity, analysis and strategy!
For example, to create social pages that work. Starting from the analysis of the target, we will understand together which social channels to focus on, the strategy and the most suitable language. For example, we can help you create and manage your presence on LinkedIn, Facebook, Instagram, Twitter, but also on channels like YouTube, Vimeo and Pinterest. Our social media managers will also take care of identifying the right communication strategy, writing the editorial plan and creating content able to convert, including sponsored.
…to the website
In addition, we can take care of creating your web page, not only the development part, but also maintenance and management.
At Parklab you will find a single point of contact who will follow you step by step, able to use the most modern tools, including interactive ones, and to create scalable and mobile-responsive sites.
Social media? Which ones? How?
A marketing plan for a Start-up must include a strong presence on social media. But, which ones? And how? Parklab helps your company understand what and where to publish, to turn social media into channels where you build relationships, tell your identity, make your work known.
Website: WordPress and more
An effective website is one that manages to bring together the needs of the user and those of the Start-up, with graphics able to attract attention without compromising speed, readability and usability. Here at Parklab, we are experts in designing, creating and publishing company websites, always optimized for mobile.
SEO ON PAGE
to communicate what matters, to Google too.
The expression SEO on-page refers to the actions taken by marketing experts and webmasters to optimize individual web pages, including text and HTML. By including this type of changes in a Start-up’s marketing plan, it will be possible to optimize the page elements and increase the chances of ranking for keywords. So, you will be able to generate more organic traffic and make the website friendlier for users but also for the algorithms of search engines, like Google.
The elements that are normally optimized on individual pages are the on-page text, images and videos, but also meta descriptions and title tags, the image alt text, HTML headings, URL strings… and many others!
This is important to improve online visibility, making it easier for users to find content and for algorithms to crawl and index the pages.
On-page SEO can also be a key element of competitive differentiation in the sector, especially for a Start-up! Since traditional companies rely on traditional marketing tactics, like business cards and print advertising, using on-page SEO to reach a modern audience is much more efficient and economical.
Our SEO services on-page for a Start-up’s marketing plan include, but are not limited to:
– Writing and optimizing the blog.
– Writing and optimizing the landing page.
– Copy and content updates.
– Creating and updating product descriptions.
– Technical on-page audits of the site and error correction.
– Site health check.
– Website SSL configuration.
– Metadata optimization.
– Link structure analysis and improvements.
– Conversion Rate and mobile optimization.
– Analytics tracking.
On-page SEO and Link building
Winning over Google makes the difference, that is why it is important to take care of SEO and link building in any Start-up marketing plan. From website optimization (on-page SEO) to the creation of relevant and quality inbound links.
