SEO Copywriting
Here at Parklab we know it: writing well is not enough. That is why we offer an SEO Copywriting service.
Our copywriters are specialized in creating content to facilitate the ranking of a website, or a specific page, on search engines.
To climb Google, get read and, above all, be remembered.
What is SEO Copywriting?
SEO is the English acronym for «Search Engine Optimization».
SEO Copywriting refers to the SEO strategy and the practices aimed at increasing a website’s visibility by optimizing its position in search engine rankings, in the organic (unpaid) results, through texts designed to be useful to readers and structured for search engine algorithms.
Our experience in SEO Copywriting allows us to handle complex projects, including in vertical sectors and particularly competitive markets.
LodovicaSEO Copywriter
By leaving the SEO Copywriting of your site or company blog to us, you can have content able to combine writing for search engine algorithms with the needs of those who read.
Focus No.
01. Keywords
Writing SEO Copywriting texts means first of all writing informative and relevant content using the right way the words with which we want to be found. That is why it is important to choose the correct keywords (keyword analysis), not only the primary ones, but also the secondary, related and long tail ones.
Focus No.
02. Topic
Not only that, it is also important to understand what our reference audience is looking for. What answers are they looking for online? With which words? A good SEO Copywriting strategy always starts from identifying content and trending topics, also through the study of topic maps and matrices, for example of the queries, that is, the searches carried out on the search engine (in particular, Google).
Focus No.
03. Link building
Lastly, it is important to remember that you are also writing for the web crawler, also called spider or robot. This is software that systematically browses the World Wide Web (WWW) analyzing sites automatically. Moving through links, it indexes the pages it encounters. SEO Copywriting content is designed to be easy to read and to find for GoogleBot, Google’s robot. Learn more too -> Link building
Get in touch right away for SEO Copywriting!
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Original content.
SEO Copywriting tailored to your company.
Thanks to Parklab’s experience, we are able to produce texts with the best SEO Copywriting techniques for B2C, but also for B2B companies …technical topics do not scare us!
Whatever your company’s need, we are here to help you. From identifying the best keywords to indexing PDF texts (yes, it is possible!), up to multilingual SEO Copywriting, we can produce the most suitable content to support your growth. Always respecting the nature of your business, its tone of voice and the target you want to reach.
We do this starting not only from briefs and interviews, but also from existing materials and information gathered from online research and references, depending on the specific cases.
Moreover, if your website or company blog already has interesting content, we can also take care of the SEO review of the existing texts alone. In this case, the texts will be optimized according to the most suitable keywords, but also enriched with calls to action (if necessary) and links, and made clearer, more pleasant and more effective.
Analysis and review.
SEO Copywriting: a matter of data.
A SEO Copywriting text is content well written for both users and search engines. It must be useful to attract qualified traffic, to build trust by providing the content your audience is looking for and to convince readers to take certain actions (for example, download your App, subscribe to your podcast, make a purchase) and/or convert them into customers. For this to be true, it is important to look at the data.
To know whether a text written following SEO Copywriting techniques works, here at Parklab we take care of:
•Content Audit, to check how the current content of a site is performing. This way, we will know what works and what does not, and therefore where to act with new texts or with an SEO review of the existing ones.
•Tracking content performance, thanks to the use of specific software and the connection with Google Analytics. Using this and other web analysis tools we are able to keep track not only of which content works, but also of important information such as who visits the website, the demographics of users, keyword rankings, conversions and, above all, the ROI.
Only in this way can you be sure to bring home the best results!
User Experience.
SEO Copywriting, essential for the Customer Journey.
SEO writing is useful in all the phases of the Customer Journey.
Today, more and more people rely on search engines to find information and suggestions. That is why, in the branding phase, a brand that manages to reach the first page of Google’s results is perceived as reliable by the user. SEO Copywriting and the website ranking of your company are therefore a strategic activity in the awareness phase.
Not only that: in the acquisition phase too, Google and the other search engines represent a fundamental touch point. These, in fact, give answers, create needs and expectations, fundamental both for identifying the need and for researching and analyzing the possible solutions.
In the purchasing phase, SEO (copywriting and not) continues to play a decisive role in price development and in internal buy-in through online research, while in the retention phase it proves fundamental for upselling and cross-selling. That is why investing in SEO Copywriting is essential to ensure a better Customer Journey for real and potential customers. Moreover, it is also important to implement the best off-page and on-page SEO strategies. This refers to the optimization of all the elements present inside (on-page SEO) and outside (off-page SEO) a web page for search engine ranking.
Clear analysis and statistics
We offer understandable SEO analyses and statistics, with data told and explained in clear words, even for those who are not industry insiders. By entrusting your company’s SEO Copywriting activity to Parklab, you will always be able to understand what we are doing and with what results.
Moreover, we deliver periodic reports on the performance of the content generated, to check the strategies and the effectiveness of what has been done.
White Hat SEO
Even in developing SEO Copywriting content, we apply only ethically correct techniques, able to satisfy the guidelines set by search engines to rank a website, attract quality traffic and avoid penalties.
Without forgetting the readers, though, who need useful, accessible content tailored to them!
Multimedia content
We know that SEO Copywriting is not only about words and technicalities. Therefore, we use (and produce, if necessary) visual elements to improve readability and understanding by users and search engines.
Without forgetting the readers, though, who need useful, accessible content tailored to them!
