SEM Campaigns Google Ads
To promote your products, to intercept users who are searching for your services specifically, to increase sales and reach new customers you need a good Google Ads strategy.
Effective Digital Advertising Tool.
Google advertising, also known as SEM (an English acronym for “Search Engine Marketing”), is one of the most powerful online promotion tools that is very often overlooked.
If well managed, and perhaps also combined with an SEO (“Search Engine Optimization”) strategy to combine paid and organic content, it can drive home great results.
From conversions to brand awareness to maximizing ROI, everything is possible with Google Ads.
Contact us to manage your SEM campaigns and Google Ads!
Google advertisement
Google Ads: what is it?
Google Ads, formerly known as Google AdWords, has been the most important platform for doing search engine advertising for a few years now.
Thanks to the global reach of the Google search engine, a brand that is now used directly as a verb (Google it!), it is possible to reach a huge number of potential customers by leveraging their searches. From whatever device they connect to.
Not only that: if you choose to set up your advertising campaign on Google Ads you can get to intercept users browsing on the giant’s own sites, such as YouTube, and on the sites of partners who have taken part in the Google AdSense program.
The platform offers many different features, designed to improve the performance of ads and target them in detail.
For example, by age, by location or by location, but also by language, by their interests or sites visited, but not only that.
All this, always with the information that matters at our disposal and keeping the amount spent under control at all times.
Goals and Campaigns
All the solutions you need to get known and earn money.
Here at Parklab, we not only know how to take care of the SEO strategy for your business, but we also know how to set up the perfect SEM advertising for you.
The first step? Sitting down with you and finding out your goals and expectations together!
In fact, even based on these you can choose what kind of Google Ads campaign to set up.
The options are varied, from the Search Network option, which allows ads to be seen in Google search results, increase brand visibility, to the Display Network, which takes advantage of Google AdSense’s huge network of partner websites.
Not forgetting the option to initiate a Shopping campaign to promote your e-commerce products, giving it a leg up on the competition, video campaigns, perfect for getting your advertisement featured on YouTube, and campaigns to launch Apps.
It all depends on where you want to go, we’ll take care of the rest!
Google advertisement
The professional help for your Google Ads campaigns.
Relying on an experienced web marketing agency like Parklab can make all the difference, including financially.
Google Ads campaigns have a cost, which can be per click (PPC – Pay per Click) or not, but that depends on various factors.
Relying on professionals means reducing the cost of getting to the first position, for example, by increasing the quality score of the ads, creating well-structured and clear ads, with links to dedicated landing pages, for example, as well as adding relevant extensions and well-researched target segments.
In fact, Google evaluates the bid amount of each ad, as well as the keywords used (even the negative ones!) and the associated landing pages (landing pages). Based on these elements, it provides a quality score from 1 to 10.
The higher the score, the better your ranking and the greater your chances of conversion.
The Benefits
SEM campaigns with Google Ads: why do they pay off?
SEM advertising: getting you known where it really counts!
The target? You decide it!
Your next SEM advertisement can be based on factors such as topics of interest. In fact, there is an option that allows you to select based on Affinity Audiences. This section includes as many as 80 different groups based on interests or hobbies, such as tennis, cooking or vegetarian recipe enthusiasts, gamers, and more.
You can choose to show your ads to one or more of these audience segments, or narrow your targeting even further by creating a custom audience with keywords.
…not forgetting those who actively seek…
With the targeting feature called “In-Market Audiences,” your campaign with Google Ads can be even more specific, identifying customers who are actively searching right now for products or services similar or the same as yours.
For example, by placing similar products in the shopping cart, even without completing the purchase, or by searching and browsing online among sites related to your industry.
…and not even demographic data!
What age is your ideal client? Is he or she a parent or not? Where does he or she live?
Here at Parklab, we know how to set up your Google Ads campaign by combining demographic targeting with in-market and affinity user data to help you reach as narrow a user base as possible and, because of that, increasingly likely to convert into customers.
Close to your customer
From marketing to remarketing
Google Ads also allows you to do remarketing activities.
This is a very effective tool that allows you to remarket for a period of time users who arrived on your site, perhaps following an advertisement, but then did not complete the conversion or lead any type of action.
This is possible thanks to cookies, which allow you to identify the visitor and keep track of their actions.
Thanks to the remarketing campaigns feature, these people will be able to review your ads with a Display campaign, even on portals other than Google results, for example on third-party sites or social networks!
Always rely on data
Google Ads Campaigns
Parklab’s strategy is not based on preset solutions: together with you, we will determine the best strategy for your business to achieve your goals and reach the target audience that really matters.
This, always leaning on Web Analytics, because our approach is always data – driven, so based on numbers.
By doing so, we will always have the confidence to know if the one taken is the right path, the one that allows your company to get known and sell more and more!
Tell us about your project today and let’s find out together how to grow your brand through Google Ads!
Available booking space
Have a project in mind?
Parklab is based in Milan, Italie.
Feel free to write us to book a video call meeting to discuss your needs.
