Marketing Consulting

One of the most popular services in Parklab’s marketing consulting is the creation of a brand identity.

Today, it is increasingly important for companies to know how to present themselves as entities with a defined identity, able to start a conversation that is as personal as possible with their audience. This is what Brand Identity is for: a strategy that lets you stand out, distinguishing your company from the competition, humanizing it and helping it build a solid and lasting reputation.

This is built by working cohesively on several fronts, for example combining copywriting and graphic design studio strategies to create a unique, solid and consistent identity.

Among the most important elements are the name of the brand and of its products and services, the logo and the slogan, but also the vision, that is the goal the company intends to pursue through its activity, packaging and retail.

In short, the setups chosen for events, your image on social media, the packaging of your products… everything counts in creating a brand identity!

Without forgetting the tone of voice: how does the company communicate? Does it position itself as a brand with a serious and authoritative voice, or does it have a more approachable, youthful and maybe even fun verbal identity?

Parklab’s team of experts takes care of defining and creating all of this, starting from the study of the market and the target, and not only, and providing everything needed to maintain the necessary graphic and verbal consistency over time.

These days, either you are on social media or you don’t exist. That is why they cannot be missing from any strategic marketing consulting.

A good social presence makes it possible to build relationships, show your identity and your work, creating new business opportunities and generating new contacts, but also increasing Brand Awareness and creating a loyal  community.

That is why posting is necessary, but always paying attention to your audience, your tone of voice, the story you want to tell and the overall consistency of your page.

After a careful study of the target, which makes it possible to identify the most appropriate channels, themes and tone, we will take care of gathering all your existing content and organizing it into a company editorial calendar. This must take into account both the available resources, time included, and the events on the agenda.

Here at Parklab we draw up editorial calendars while trying as much as possible to make the most of the resources within the company and, if necessary, we offer our support in creating new content. What’s more, our experience in communication, especially in B2B markets, has allowed us to create processes that are highly flexible, but also effective, measurable and achievable.

We work on most social channels, from LinkedIn for companies to Instagram,  through Twitter all the way to Slideshare or Pinterest, respecting their different nature, which calls for communication able to speak in a specific way to a non-uniform audience.

Our Parklab team  does not only handle the creation of the content calendar, but also identifies the networks frequented by customers, as well as bringing to life the best communication strategy, creating content and managing its publication and monitoring. If necessary, we can also sponsor the content and take care of digital customer care, always operating with methodologies perfectly integrated into the company workflows and the result of a broad knowledge of business ecosystems.