AI governance for B2B marketing departments
Your marketing team already uses AI. The method turns it into a system and makes it an asset.
Marketing Brain is the service through which Parklab designs, builds and oversees how your marketing and communications department works with AI. Your team does the work: the method and the brand tools are what enable it.
AI is already part of your team. An orderly way of using it is the next step.
In B2B companies artificial intelligence is already at work: someone writes a press release, someone prepares a post, someone sets up a campaign. It happens piecemeal, though, with prompts rewritten from scratch every time, knowledge that stays in people’s heads and output that carries the brand voice on and off.
Marketing Brain pools what the team already knows how to do: a shared knowledge base, brand tools and a routine for using them. From there the team works with AI in a way that is consistent, fast and true to the brand.
A shared brain for your marketing, in three parts plus one.
The replica of a tried and tested method: a core inside the department, a periphery available to the whole company and the routine that keeps them both current.
Brand identity and voice, the company’s canonical facts, offering, processes. The shared memory the AI reads to know who you are and how you speak.
Brand ID, tone of voice, content consistency. Every draft starts out in the right voice.
Ready-made prompts for presentations and documents aligned to the brand. A copy and paste is all it takes.
Working sessions, knowledge updates, content review, onboarding for new joiners. It is the part that keeps the brain alive over time.
From the first assessment to ongoing support.
Assessment
We study the department’s processes and map where AI adds value. The phase closes with a debrief and a set of priorities.
Build
We build the initial brain, the brand plugin and the prompt kit, on the tools you already have.
Training
We install the system on the workstations and train the team on daily use and on the routine.
Ongoing support
We update skills and prompts, realign the knowledge base and work alongside the team month after month.
The first three phases are the setup. The fourth is ongoing support: the context moves fast, and the system keeps pace because it is updated and looked after. That is what makes the method last beyond the initial training.
From the individual shortcut to the shared method.
- Prompts rewritten from scratch every time
- Knowledge stays in people’s heads
- The brand voice comes through on and off
- AI improvises about who you are
- Every new colleague starts from scratch
- A shared brain, always current
- Department knowledge that compounds
- The brand voice as the default setting
- Canonical facts the AI sticks to
- A method that reaches new hires too
It is the method we use every day, starting with ourselves.
Inside Parklab the company brain is something that actually runs: structured memory, plugins distributed across the team, content review. Marketing Brain packages that method and pares it down for a marketing department.
A lean kit that goes live in a few weeks on the tools you already have.
An initial setup, then ongoing support.
The team starts ready
Assessment, system build, installation and training. Brain, plugin and prompt kit are ready to use from day one.
The system stays alive
The master copy of the knowledge base, updates to skills and prompts, hours of hands-on support, onboarding for new joiners. It is the heart of the service.
Support. Parklab designs, maintains and oversees the system, and enables the team. Subscriptions to AI services stay with you.
Method. The team gets the method and the tools to work well with AI. Generated output varies and depends also on your own knowledge and on the way the team uses it.
The formula scales with the number of workstations and the scope. The commercial details are worked out case by case.
The system run by us, in your brand’s voice.
Marketing Brain starts out as support alongside your team, the Done With You formula. For those who prefer to hand over the day-to-day work as well, the Done For You formula is on the way.
The questions that come up most often.
What is Marketing Brain for?
To enable your team to work with agentic AI. The department works with a method, brand tools and ongoing stewardship that keeps everything aligned.
Does our team need to know how to use AI already?
It works well both with teams that already use AI and with teams starting now. Training and the working routine are part of the engagement.
What tools does it run on?
On your own AI systems and on the department’s computers. Parklab integrates and looks after the system; subscriptions to AI services stay with you.
Where do you start?
From the first building block: the brand’s voice and canonical facts. Where useful, they are brought into focus with the Brand voice engagement, the natural prerequisite for the brain.
Is this a new service?
Yes, and it evolves continuously along with the tools it is built on. The activities are in beta: methods and features may be refined over the course of the project. Additional activities are quoted separately.
Enabling your marketing department to work with AI.
Tell us how your team works with AI today. We will find the right starting point, from the first building block.
AI governance for B2B marketing and communications departments.
