LinkedIn for Business

At Parklab, we can support your company in creating and managing your LinkedIn page, the social network designed for B2B and the world's largest professional network.

Full management

By outsourcing your company’s LinkedIn profile management to us, you will have a 360-degree service capable of:

Start-Up

Assisting your company in creating the LinkeIn page, opening it and configuring it in the most suitable way. In this way, you will have a showcase for your brand, able to attract the right attention and visibility. and a channel designed to achieve your goals.

Strategy

Implement the right digital positioning strategy for your brand on LinkedIn, including by analyzing your target industry and main competitors, as well as defining your goals, target, style and communication best practices.

Content Production

Offering a professional content creation and content marketing service, starting from the analysis of company materials. Parklab is able to independently take care of copy and editing of videos and images, as well as drafting the company's editorial calendar for LinkedIn.

Publishing and Analytics

Work in synergy with your company, either by training the corporate marketing department managers to understand analytics, or by collaborating with the staff, training them and coordinating content with personal profiles. In this way, you will be able to expand the reach of posts, increase coverage and organic engagement.

LinkedIn Ads

Plan and launch advertising campaigns on LinkedIn (LinkedIn Ads), calibrating them to your company's B2B business communication needs, its objectives, business targets and, if necessary, also on an analysis of the current situation. Awareness, consideration, conversions...what's your goal?

Employer advocacy

Follow employer advocacy projects by storytelling curation and creating or editing video profiles for the LIFE section of the company's LinkedIn profile, if available. In addition, we can also take care of digital customer care, to independently respond to contact requests and questions, starting with drafting response outlines.

Contact us to manage your company LinkedIn page!

Get Quote

Company asset

Corporate LinkedIn: a tool for B2B marketing.

LinkedIn is the most widely used professional social network in the world, with more than 750 million active professionals, 4 out of 5 capable of driving business decisions, and the number one for lead generation.

Today, especially in B2B (but not only!), not having a corporate LinkedIn profile means sacrificing the opportunity to generate leads, drive traffic to your website, and increase brand awareness. LinkedIn marketing therefore represents a great opportunity.

In order to have a company profile on LinkedIn truly capable of driving home results, it is important to set it up and manage it properly.

For example, tailoring it to the target industry, but also to the target audience, with an eye on competitor activities and networking, as well as content marketing and advertising campaigns. Not forgetting the key role played by employees, who can help increase brand awareness and engagement from their personal profiles, if properly trained. We also wrote an article on copywriting on LinkedIn.

This is precisely why relying on Parklab as your agency for creating and managing a LinkedIn page for companies is a winning choice, thanks to a team of experts and decades of experience in the field!

LinkedIn Ads Campaigns

Reach your business goals with LinkedIn Ads campaigns.

LinkedIn is an extremely important tool for a company, but having a profile and curating it as best as possible is often not enough. In fact, this social network is not only the largest professional network in the world, but also an interesting platform forinbound marketing.

To make the most of this potential, Parklab can assist your company in creating advertising campaigns on this channel.

An advertising campaign on LinkedIn Ads for a company must be based on concrete data, e.g., at the level of target audience, but also on B2B business communication needs, the current situation, and the set goals. For example, awareness, engagement or conversions.

For example, a LinkedIn Ads campaign to increase awareness is aimed at getting users inclined to show interest to discover your brand, e.g., by analyzing their interests, previous interactions and clicks, but not only. Instead, if the goal is to create engagement with the company’s LinkedIn profile, resulting in a base of active followers who tend to react to content, you will need to work on engagement strategies. For example, through an Ads campaign aimed at working on Video Views, but not only. If, on the contrary, the goal you want to pursue for the company’s LinkedIn profile is conversions, the Ads campaign will have to be designed to encourage lead generation.

These are just examples: any strategy for achieving goals on this social will always be case-based!

LinkedIn LIFE tab

The role of employees for the company's LinkedIn profile.

On LinkedIn, Employee Advocacy can really make a difference. That’s why, here at Parklab, we know how critical it is to train staff as well as create an impactful LinkedIn profile for companies.

This concept refers to company promotion by the staff themselves, and is a true marketing tactic. Therefore, today it is seen as imperative to encourage employees to share brand values and messages. This must be done strategically, i.e., implemented with metrics and goals in mind; sustainably, i.e., capable of lasting over time; and organically, i.e., with voluntary participation and genuine interest.

In order to be able to manage and stimulate Employee Advocacy, it is necessary to work in synergy with staff personal profiles, involving them in the growth of the page, training staff when necessary, and supporting marketing and HR managers in internal communication and talent acquisition activities.

A key role in the stimulation and management of a serious internal promotion campaign is held by storytelling, that is, the use of a specific narrative to connect the brand not only to customers, but also to employees, with a focus on corporate values. In addition, if available, Parklab can also produce corporate videos for the LIFE section.

A LinkedIn editorial calendar fit for corporate life.

Content planning.

When creating (if necessary) or optimizing existing content for the company’s LinkedIn page, our team gathers existing materials, organizing them into a tailored editorial calendar.

This will take into account not only the company’s goals and target audience, but also any, deadlines, trade shows, or other types of company events.

Always working with flexibility, to ensure publications are always up-to-date with respect to the latest news and news, while enhancing the company’s resources.

Parklab, the agency you've been looking for to create and manage your company LinkedIn profile.

For a costumer care dedicated..

With fast and efficient customer care through social network messaging, Parklab offers tools for managing prospects and customers and for lead generation.

The answers provided are processed through a preliminary analysis of the most frequent questions and interactions, optimized into a list of answers to provide for the standard needs of customers, real and potential.

A solution that not only saves time and resources, but also provides fast and effective communication.

..and tracking interactions

The LinkedIn profile for the company, with us, is monitored in interactions. This is not only to communicate any relevant notifications as soon as possible, but also to keep track of the progress of posts and interactions.

By doing so, it is possible to check the strategies and effectiveness of each post on the company profile.

Through this monitoring action, we are able to track the conversations revolving around the brand and can intervene if necessary.

Available booking space

Have a project in mind?

Parklab is based in Milan, Italie.

Feel free to write us to book a video call meeting to discuss your needs.