Integrated communication is defined as the sum of the different communication tools used and the information flows set up that every company implements both internally and externally, always respecting the consistency of the brand and the corporate identity.
Its goal is to achieve some tangible results, such as strategic positioning or the growth of brand awareness (externally) or the increase of staff motivation and their ability to best communicate the company values (internally), for example.
The decisive factor of integrated communication is always the coordination and mutual support between the internal and external actions, channels and information flows.
All this is made possible by an integrated communication plan, which must be built taking into account many different elements. Among these, the market, the target, the objectives, the tone of voice, and more.
The communication strategy translates into a document called the integrated communication plan. The communication plan translates your business marketing objectives into actions and tools to use.
Before creating it, however, our team here at Parklab will help you define some fundamental starting points, such as the business model, the target and the market objectives.
The starting point is always knowing who you are talking to and about what.
