GRAPHIC DESIGN FOR CUSTOM
AND PRE-BUILT STANDS
GRAPHICS FOR DISPLAY
MATERIALS
PRINTING AND APPLICATION
OF GRAPHIC MATERIALS
EXHIBITION
STAND GRAPHICS
Parklab, exhibition stand graphics.
Graphic design plays a major role in creating and customizing exhibition stands, because it is a tool capable of creating a valuable experience for the viewer, and more. A good graphic presentation allows the brand to be found, recognized and remembered, especially in a crowded, large-scale setting.
It also communicates the brand’s identity and values through the visible elements that make up the brand identity. The style of the stand, the use of specific colors and fonts, the tone of voice, the iconography: all these elements, together with many others, help visitors truly get to know the brand. Combined with interactive and sensory elements, they also contribute to creating a multisensory experience.
Graphics are also useful for explaining the features of a product or service, enhancing it within a scenic setting, and for providing practical guidance. The most important examples include everything that shows, in a simple and intuitive way, how to interact with the stand and its display: where to start, for instance, and which route to follow.
Not to mention the scenographic function, essential for bringing to life an unforgettable experience.
STANDS AND VISUAL IDENTITY
An effective exhibition stand is also a matter of graphic design.
The graphics of an exhibition stand cover many different yet complementary aspects.
Parklab’s graphic designers create every graphic element, from the coverings for custom or pre-built walls to display items such as roll-ups and techno-structures, combining creativity and brand identity to respect the brand’s visual identity.
While the designer can work creatively and freely on some aspects of exhibition stand graphics, others must be followed with care.
The company logo and colors, for example, but not only: everything contained in the brand’s visual identity manual falls into the category of binding elements and styles. All the information it contains must then be adapted to the different contexts of use, such as the stand walls, but also printed materials and any staff uniforms.
Respecting these elements in the stand graphics as well makes the company recognizable, easy to find and as memorable as possible.
EXHIBITION STAND GRAPHICS
From images to fonts, everything counts.
The elements that make up the graphics of an exhibition stand are there to convey sensations to visitors, not just to tell the story of the brand and its identity.
The colors and shapes used can convey a sense of welcome, for example through soft curves and warm colors, and much more.
What we want to convey influences every aspect of the graphics, not just the copy.
The elements to consider include:
- Images: one of the highest-impact elements, with the potential to create strong sensations and emotional responses in visitors.
- Typography: words matter, as Parklab’s copywriters know well, but the choice of font also makes a difference, as does the placement of text within the stand.
- Symbols and signage: taking care of the graphics of an exhibition stand also improves its functionality, through the well-thought-out use of elements that guide the audience along a strategic route.
STAND GRAPHIC DESIGN PROJECTS
Graphic design for stand walls, custom-built or pre-fitted.
The walls of a stand say a lot about a brand.
At a trade fair, their graphics allow attendees to find the stand and recognize it among many.
Custom or pre-built stand walls should be consistent with the company image and also able to define and mark its difference, in relation to the event itself and to competitors.
This is why Parklab is committed to finding the most appropriate visual communication strategy for each client, in relation to the event and the market, always seeking the balance between corporate identity, attractive design and practicality.
We do this regardless of the size of the location, for pre-built or custom walls, at national and international events.
Beyond visual impact, exhibition stand graphics also communicate routes, actions and information.
COMPLEMENTARY GRAPHICS
Graphics for display materials.
Exhibition stand graphics are not limited to covering the walls of the display structure: they also graphically coordinate every single element.
This is why Parklab’s graphic designers can design additional items, from techno-structures to roll-ups.
Starting from the brand’s visual identity, we design graphics for stand furnishings and advertising structures within fair installations, able to convey the right message, build a relationship with the audience and welcome visitors.
Our complementary graphic solutions are always designed to make a decisive impact, underlining the brand’s presence at the event and helping clients, prospective or not, to remember it.
The materials we can design (and print, if needed) include: totem displays, display boxes for catalogues and brochures, modular and floor-standing displays, plaques, banners, display flags, outdoor advertising structures, and more.
Exhibition stand graphics, and more.
A complete approach.
To offer the best exhibition stand graphics service and follow companies’ communication closely during the most important industry events in Italy and Europe, Parklab relies on top-level partners.
For years we have been working side by side with some of the most established, high-profile professional firms, to print the graphic materials we create in-house and to set up stands as efficiently as possible.
Once the graphics are ready, we can also manage the printing stage, to guarantee the best production quality.
With architecture firms and stand builders managed directly by us, we support the entire participation in trade fairs and industry events, starting from the stand design and graphics stage.
Design, but also printing and installation: we take care of everything, to make sure we offer our clients a valuable, turnkey service.
