We create custom exhibition stands through a collaborative design process, one that brings out the long experience of the Parklab team and, at the same time, takes into account the client’s views and specific needs.
Starting from the company’s brand identity, we help our clients reach their goals through the best exhibition stand design.
We are an agency specialized in exhibition stand design for companies in B2B industries.
Starting from the specific needs of each brand, we devise highly personalized solutions, able to offer the best experience to visitors as well as to industry professionals.
To be found, noticed and remembered at the best events, in Italy and across Europe.
Exhibition stand design
Paperwork support
Renders and virtual tours
Multi-purpose design
Exhibition stand design
From Brand Identity to the event.
At Parklab we design exhibition and event stands for our clients from scratch.
We do it through a collaborative process that takes into account not only the company’s brand identity, to offer a consistent vision of the brand, but also the client’s specific needs, including those tied to the single event.
Starting from an introductory meeting, we create solutions designed to represent a company at its best during an event, conveying the right message, while making sure to develop all the elements needed to improve the experience of both staff and visitors.
The ideal exhibition stand is born from a design process that also considers the specific requirements set by the location.
This is exactly why it is important to have as much information as possible, from the measurements and openings to respect, including height, to the position within the fair compared to other exhibitors, up to the number and type of products on display.
In addition, to guarantee the right usability it is often necessary to include functional spaces, such as offices or storage areas, essential to offer visitors the most positive experience possible.
This way, we can put our experience at the service of our clients, creating truly perfect solutions.
“Trade fairs and industry events are still one of the most important marketing tools for companies, especially in B2B industries.
This is why we offer solutions of the highest quality, able to draw attention and get brands and products noticed.”
Virtual reality
Renders and virtual tours.
Listening to our clients and understanding the brand identity, not only from a visual standpoint, are the starting points of exhibition stand design for the Parklab experts.
Once we have understood the needs of the client, the event and the location, we create a graphic render, to show our project in the most realistic way possible.
This is nothing less than an on-screen 3D reconstruction of the project, generated from a mathematical description of a three-dimensional scene interpreted by algorithms.
This gives a much more precise idea of what the stand will look like, allowing you to assess whether it truly meets the needs identified earlier and to provide feedback that is as specific as possible.
The render of the stand also helps to better understand any weak points in the project, for example in terms of audience engagement, lighting and ease of movement along a predefined route.
It is also worth remembering that the goal of an exhibition stand is to attract and engage as many people as possible: through the render it is possible to understand how every single aspect of the installation can be enhanced and amplified with supports and tools, including hi-tech ones.
To make everything easier to grasp, we can also create mini virtual tours of the rendered stand.
In Italy and across Europe, by your side in exhibition stand design.
PARTNERS OF EXCELLENCE
Today, exhibition stand design must take into account the specific traits not only of the Italian market, but also of international contexts.
This is why Parklab relies on the best partners to design, build and manage exhibition stands anywhere, in the most efficient way possible.
To amaze, in Italy and across Europe, with new engaging and innovative exhibition structures, based on highly personalized communication for an ever wider, more diverse and more demanding audience.
TAILOR-MADE COMMUNICATION
The evolution of markets and their internationalization demands a presence at new industry fairs and an approach to communication that is interdisciplinary, international and able to develop solutions designed for an extremely segmented market.
A market where supply far exceeds demand.
This is why the design of an exhibition stand must be based on the most rigorous analysis of the market, the target audience and the client’s values.
Designing a stand is also a matter of paperwork.
Where and how to position the single elements of an exhibition stand, their design and the design of the graphic elements are fundamental parts of preparing any event.
They are not, however, the only elements to consider.
To take part in a trade fair you also need to deal with paperwork, not just with the design of the stand itself.
At Parklab we take care of everything: from submitting the technical drawings to obtain the approval of the fair authority, to the supply requests for electricity, connections and rigging.
We offer a complete service, designed to support each of our clients in the best possible way.
Parklab, every step of the way!
To manage exhibition stand design in the most efficient way, Parklab relies on its decades of experience and on the collaboration with the best high-profile professional firms, in Italy and across Europe.
Together, we accompany our clients through every phase of their participation in trade fairs and events, from the design stage of the stands all the way to turnkey delivery.
Consistent communication.
One stand, many events.
We know well that entrusting an agency with the design of your exhibition or event stand can be stressful for our clients, both financially and logistically, given all the time needed to communicate requirements and approve projects.
This is why we offer not only solutions able to adapt to different budgets and a turnkey service, paperwork included, but also a design approach able to adapt to multiple events.
Each of our stand proposals is designed to be reused again and again, carrying the same graphics and style, readapted, into smaller satellite projects too, whether for smaller floor areas or for a different number of products on display.
This way, we manage to guarantee a communication and visual style that is as consistent as possible, while still able to adapt to each context.
