EMAIL MARKETING NEWSLETTER
Newsletter subscribers are a real company asset. An email marketing strategy turns this resource into relations, interested people and conversions. Make the most of your contacts!
We create the template and the layout of contents.
We design landing pages for lead generation.
We use retargeting systems based on interactions.
We produce detailed reports.
Newsletter layout, content and analytics, Email marketing campaigns
Get the maximum performance from your newsletters
Email marketing is still little used and often not used in the right way. But a well-planned newsletter service has a huge potential in terms of generating and nurturing leads.
At Parklab we support you with optimising your existing database and finding new contact strategies. We create customised templates in line with the company’s corporate image and give shape to the content with texts and images.
Through a dedicated software, we schedule and send the newsletter.
The last step is monitoring the performance with a detailed report of the campaign: views, emails opened and the number of clicks. This data can be used to improve targeting and focus on new commercial and advertising strategies.
We have written an article on how to write B2B marketing emails too >
HTML responsive layout
Definition of targets
Strategies to increase the opening rate
The analysis of the results of B2B email marketing campaigns improve direct communication. Evaluating the openings and clicks of each recipient allows to create dedicated funnels and send messages a few days later with in-depth content based on the preferences expressed by each user. This retargeting significantly increases positive feedback and engagement with your company.
Thanks to the accurate tracking of actions, we identify the most active recepients: they are true brand ambassadors, who appreciate the newsletter content, read it and share it. Each contact on the mailing list is given a rating depending on their actions: openings, clicks, shares. And based on their involvement, communication and commercial offers may then be customised.