EMAIL MARKETING NEWSLETTER
Newsletter subscribers are a real company asset. An email marketing strategy turns this resource into relations, interested people and conversions. Make the most of your contacts!
We create the template and the layout of contents.
We design landing pages for lead generation.
We use retargeting systems based on interactions.
We produce detailed reports.
Newsletter layout, content and analytics, Email marketing campaigns
Email marketing is still little used and often not used in the right way. But a well-planned newsletter service has a huge potential in terms of generating and nurturing leads.
At Parklab we support you with optimising your existing database and finding new contact strategies. We create customised templates in line with the company’s corporate image and give shape to the content with texts and images.
Through a dedicated software, we schedule and send the newsletter.
The last step is monitoring the performance with a detailed report of the campaign: views, emails opened and the number of clicks. This data can be used to improve targeting and focus on new commercial and advertising strategies.
We have written an article on how to write B2B marketing emails too >
HTML responsive layout
- We create templates in HTML format, optimised for receiving responsive email marketing campaigns on smartphones and tablets.
- The HTML code allows the insertion of monitoring tags which are necessary for checking interactions of the recipients. Emails are more attractive and, above all, enjoyable on any device with automatic resizing of buttons and images.
- The message is more effective than text-only emails.
Definition of targets
- In the start-up phase, we check and test the entire mailing list and manage inactive users.
- We collect all the leads in your company and identify how to grow the audience and where opportunities for genereting new contacts are. We also improve lead generation developing landing pages that encourage registration for events, webinars or e-books and video downloads.
- Database quality influences the effectiveness of email marketing campaigns by more than 60%, so it is very important that your mailing list is always up-to-date.
Strategies to increase the opening rate
- We work with a professional and tested mailing software that doesn’t use bulk mailings.
- For international companies with subscribers located in different time zones, we send campaigns that automatically match the geographical area of the recipient thanks to tools that identify domains and address servers.
- The use of automated individual mailings prevents the newsletter from being received as spam.
The analysis of the results of B2B email marketing campaigns improve direct communication. Evaluating the openings and clicks of each recipient allows to create dedicated funnels and send messages a few days later with in-depth content based on the preferences expressed by each user. This retargeting significantly increases positive feedback and engagement with your company.
Thanks to the accurate tracking of actions, we identify the most active recepients: they are true brand ambassadors, who appreciate the newsletter content, read it and share it. Each contact on the mailing list is given a rating depending on their actions: openings, clicks, shares. And based on their involvement, communication and commercial offers may then be customised.