Parklab offers Digital PR services designed to help companies increase their online presence, as well as their visibility and prestige.
Digital PR
BRAND AWARENESS
WEB REPUTATION
GUEST POSTS
SOCIAL MEDIA
LINK BUILDING
SEO COPYWRITING
Today, a good digital presence is essential to strengthen brand positioning, get known and build authority. That is why relying on a Digital PR agency is more necessary than ever.
Digital PR: the evolution from print to web.
By Digital PR we mean a set of actions and services aimed at creating and managing online relationships to improve company marketing activity.
It is a digital version of the classic PR services, which have always focused on taking care of a company’s presence in print periodicals, television and radio.
Today, Digital PR experts use the web to create and develop online connections within a digital strategic marketing plan.
The goal of this activity is to obtain mentions and publications on relevant websites, as well as on digital magazines and authoritative blogs, creating quality backlinks, social media posts and a consequent optimization for search engines.
Let's work together
From relationships with digital media to social presence: Parklab is the Digital PR agency that takes care of your company's online reputation!
Contact usContact usDigital PR: together, for a high-impact digital presence.
The management of Digital PR activities and actions – that is, digital public relations – must be studied down to the smallest detail, to truly spread and consolidate the positive image of the brand online.
First of all, it is important to remember that practically every sector present online can benefit from this type of web marketing strategy!
This must in any case start from a study and research phase, useful to focus on company needs and to identify the potential partners best suited to the specific case. This first phase, moreover, must be followed by a phase of defining the terms of the partnership and managing the workflow, as well as analysis and monitoring.
The latter is relevant not only to manage any crises in time and in the most appropriate way, but also to verify the results being obtained and, if necessary, optimize the strategy’s performance.
Unlike normal public relations activities, Digital PR allows complete measurability and traceability, also essential to calculate the results for the individual objectives that can be reached through a proper strategy.
Thanks to our approach, we are able to offer a complete package of Digital PR services, developing a network of online relationships able to contribute to achieving the best marketing objectives.
- Increase online visibility
- Boost web reputation, including on social channels
- Consolidate brand awareness
- Optimize ranking on search engines – SEO
Digital PR: the phases to implement a successful strategy.
To create a winning Digital PR strategy it is important to identify the company objectives, the values and analyze the reference market.
After understanding which objectives you want to reach, you need to figure out where and with whom.
This phase is therefore dedicated to researching the most suitable bloggers, influencers and opinion leaders, as well as digital publications.
Knowing your reference market in depth, as well as the Digital PR strategies adopted by your competitors, is essential.
To stand out, take inspiration and identify any necessary corrections.
The definition of a communication strategy includes, for example, the study of the most suitable tone of voice, the editorial calendar and the type of content you want to propose on the identified channels.
Digital PR strategies, unlike traditional ones, are data-oriented.
And therefore also measurable using analytics tools to monitor metrics such as lead generation and conversions.
Digital PR for your company.
THROUGH THE DEVELOPMENT OF PROFITABLE COLLABORATIONS, IT IS POSSIBLE TO ENRICH BRAND COMMUNICATION, INCREASE TOUCH POINTS, VISIBILITY AND ONLINE REPUTATION. ALL THIS IS DIGITAL PR.
Contact usContact usThe advantages of a good Digital PR strategy.
Brand
Enrich brand communication, thanks to the creation of content written and/or posted by profitable collaborations.
Reputation
Boost digital visibility and reputation, and therefore trust, through obtaining guest posts and mentions, reviews and other content able to build user loyalty and directly impact sales.
Digital strategy
Ensure the increase of touch points available in the Digital Strategy, making it possible to reach potential customers not only through the company website and social channels, but also through third-party magazines, social media and blogs, carefully selected based on the target.
SEO
Through the creation of quality backlinks, among other things, improve SEO.
SEO and Backlinks
For the digital ranking of your content.
As we have seen, the Digital PR strategy also serves to generate backlinks, and for this reason it can be useful from an SEO point of view.
SEO, an acronym for «Search Engine Optimization», is a digital marketing strategy that aims to generate and direct quality traffic from search engines to the company website, so as to start website ranking.
It is a complex strategy, which boosts the visibility and ranking of websites, working on multiple factors. For example, a good SEO strategy is based on mobile optimization, on keyword analysis, but also on the creation of backlinks through link building activity.
By link building we mean an SEO technique that aims to increase the number of authoritative inbound links to a website, so that it inherits its authority (domain authority).
Managing Digital PR activity from an SEO perspective makes it possible to obtain dofollow backlinks from appropriate and reliable sites, able to improve the domain authority and, consequently, its ranking on search engines.
Brand Reputation
To consolidate the Brand's reputation.
By now considered a real company asset, Brand Reputation is also built thanks to the network of relationships.
That is why a Digital PR strategy able to weave advantageous ties and collaborations with industry experts and communities, especially niche ones, is an essential part of it.
Brand Reputation is the company’s reputation, that is a concept made up of the set of perceptions, evaluations and expectations toward a brand, which are generated from different factors, such as its history, its conduct over time, its products and services and the PR strategy, including digital, adopted.
Among the experts, it is important to identify the strategic partners for the marketing objectives, among bloggers, influencers and opinion leaders able to communicate the brand values, its culture, and to engage the right niches.
Building the brand identity is a multidimensional and highly complex journey, to be managed with care.
