CORPORATE
PHOTOGRAPHY

Corporate photography is a fundamental component of corporate identity.

Photography makes it possible to represent a company in the eyes of the public, in an immediate and engaging way, helping to create an excellent (or a terrible) first impression.

Not only that: images are an element not to be underestimated, able to differentiate your brand from the competition and to help your target audience recognize and choose it.

Corporate photographs cared for in every detail are also essential for raising the quality of company websites, catalogs, landing pages and product pages, among other things.

To help companies and professionals get noticed, remembered and, above all, to convert, we at Parklab offer the following services:

• Product shooting for websites, brochures, catalogs and other graphic materials in general
• Team and management portraits
• Company event shooting for live coverage and galleries
• Shooting for the editorial calendar on social channels
• Photo retouching and photo editing service

Corporate photography for catalogs and websites

The difference between a catalog or website perceived as “high quality” and one perceived as “unreliable” or “outdated” often comes down to a photograph. The quality of the graphic material is one of the most important elements, able to influence the reader within a few nanoseconds.

Thanks to our expertise, we create professional corporate photos, perfect for use on websites, brochures, catalogs and any other graphic material, made to measure for the target audience and edited as needed.

Memorable, high-impact photos, able to generate the desired connection with your audience and to make your brand stand out.

The quality that makes the difference.

Corporate photography is one of the best tools for creating valuable connections with your target,
thanks to its ability to increase visibility and help brands stand out,
get recognized and, above all, get chosen.

Your brand identity
also comes through corporate photography.

Brand identity is also a matter of photography.
That is why investing in corporate photos produced by professionals is one of the best ways to ensure consistent communication and branding, visually too.

Our team of photographers and editors offers a complete photo shooting service for graphic materials, but also for post-event galleries and for the editorial calendar on social channels and the company blog.

The use of color, tone, props and the arrangement of the photographed elements are all key details for a cohesive effect.

Tweets with images get a 150% increase in retweets, on average.
Facebook posts with images have 2.3 times higher engagement.

...imagine what
a good photo can do.

Contact us

Consumers form an opinion about a company or a professional in just 50 milliseconds…
just enough time to quickly scan the images they see!

Show your face!

50 milliseconds are enough to decide whether you trust a company or a product, but also a professional or a team.

That is why appropriate corporate photos of the team and management are some of the most important elements in building a professional and well-established reputation.
The type of photo, the facial expressions, the outfit worn and the mood you want to convey should never be left to chance, but always set according to the target audience you want to win over.
The context can be decisive too, because it is able to convey additional meaning to the subject and to the photograph!

There are also many options: half-length, full-length, close-up and extreme close-up, front portrait and three-quarter portrait… choosing one or the other can make the difference!

MOST PEOPLE TEND TO REMEMBER JUST 10% OF WHAT THEY READ OR HEARD THREE DAYS EARLIER.
HOWEVER, THIS PERCENTAGE RISES TO 65% WHEN THE INFORMATION IS PAIRED WITH A RELEVANT PHOTO OR IMAGE.
[Brain Rules]

Corporate photography services
by Parklab.

Our corporate photography services make it possible to tell the story of the company, its work and the people who make it up in an engaging and authentic way.

Images let you convey your message with incredible communicative power, highlighting the company’s added value and helping to build successful storytelling.

This adds to the need to capture the attention of an audience whose attention span has been steadily decreasing in recent years.

Professional corporate photographs are certainly not the core of a good business model, but they are, without a doubt, one of its most important gears.

When created with care, they contribute to the company narrative and convey the company’s know-how, delivering the right message to the right target.

• Invest in company image and communication
• Highlight your know-how
• Educate potential customers
• Highlight the strengths and what sets the company apart from competitors

All of this, with the corporate photography services
by Parklab

In fact, they make it possible to:

Present team members through professional portraits that let their personality come through, conveying their experience and generating a sense of trust.

Tell the story of the activities and processes that mark the company’s daily life through impactful reportage, able to highlight the added value and involve customers, including potential ones.

Enrich the website and the company’s social channels with faces, events and behind-the-scenes content, supporting the development of a consistent, growth-oriented storytelling that builds trust in potential customers.

Create ad hoc content for the communication and marketing plan, having corporate photos and videos available to implement your strategy,
educate and nurture leads and prospects.

Strengthen the brand,
through corporate photography services
able to tell the company’s story
and to build
a curated
and controlled narrative.

Do you need corporate photography services?

Contact us

PHOTOGRAPHING B2B

The benefits of a corporate photographer in B2B markets

Having a talented corporate photographer available is a well-known necessity in B2C markets, but one that is slowly establishing itself in B2B markets too.
B2B is a world often considered not very photogenic, especially by those who work in B2C.
But it is worth photographing.
In B2B markets, business to business, the people responsible for purchasing company goods and services are still individuals, and as such they respond naturally to visual and textual information.
For exactly this reason, professional photos cannot, and must not, be limited to products and renderings.
They must show the people, the company, conveying its values and principles.

Thanks to a corporate photographer, it is possible to convey the values of your company in an emotional way, through the universal language of images.

The power of photography.

Whether it is a website, a brochure, an email or a social media post, an image can change everything.
Human evolution has made it so that images are processed by the brain 60,000 times faster than words and, unlike words, are able to trigger an almost immediate emotional reaction.
People respond to images quickly and emotionally.
Yes, in B2B markets too.
Precisely because of this emotional reaction, images are evocative and easy to remember.

Precisely because of their naturally emotional character,
images create a connection between the company and the viewer
and are essential not only for being remembered,
but also for being perceived as
trustworthy and as professionals in your field.
Investing in a corporate photographer therefore means having access to
an expert able to take photographs that contribute
to building a well-defined corporate identity,
but also a relationship of trust.

As the saying goes, Seeing is believing.

The photo shoot

The company’s story, told in images.

Words are often limiting. They are limiting both in terms of emotions and of variety.

Innovation, reliability, quality are extremely common concepts in the B2B vocabulary, repeated endlessly, and for this very reason now devoid of value.

A carefully taken photograph inside the company, on the contrary, has the potential to be unique. It is able to immediately support the company’s message, with an emotional and communicative power that is hard to match.

A photo shoot with a talented corporate photographer makes it possible to pair now overused verbal concepts with images that support their validity.

Talking about quality while showing with professional images what you are talking about has enormous potential for impact with potential and actual customers.

Describing in words the innovation your company represents, pairing the text with unusual images, with innovative colors, perspectives and framing, reinforces the message and makes it credible.

But the opposite is also true. Talking about quality with poor images does not work. Telling how innovative you are, while pairing the written message with predictable images, is a contradiction.

Photography is therefore an opportunity to stand out, to reinforce your message, to give your brand a unique angle.

The professional photographer

Corporate photography services as an answer to the need for authenticity.

Working with a corporate photographer makes it possible, especially in B2B, to respond to an enormous market need: authenticity.

In fact, it is a landscape marked by particularly aggressive marketing, a world in which many players shout to be heard and in which it is not so easy to recognize what is fake and what is real.

Corporate photography is a visual statement of the facts.
It shows reality to potential customers, letting them judge with their own eyes the production line, the equipment used, the products created, the working conditions, the individual people who make up the team.

It is all there, visible. Not perfect, but authentic.

In a world used to perfect and therefore unreal images, the genuineness typical of B2B markets can be the element able to create trust and credibility.

Retouching and photo editing for corporate photos.

Here at Parklab we are able to handle photographic post-production, thanks to professional software and skills developed over years of experience with the best Italian and international B2B brands.

The benefits of professional editing and retouching for corporate photos are many.
For example, good retouching can improve the brand’s appeal, letting the audience build a better idea of the products and services offered, and also increasing credibility and reputation.

Not only that: removing elements that are inconsistent with the company image and correcting any flaws and imperfections makes it possible to increase sales, especially in the case of e-commerce platforms.

Post-production editing of corporate photos also makes it possible to standardize their style, for a result consistent with the brand identity and with the rest of the images and photos, for example in terms of colors used, focus and lighting.

Finally, editing corporate photos makes it possible to reuse them in different situations and to adapt them to several platforms and channels, reducing shooting costs and time.

CORPORATE
PHOTOGRAPHY

Corporate photography for catalogs and websites