Content Marketing
At Parklab we can produce content able
Content marketing is the added value that allows a customer, including a potential one,
to get informed, gather useful information and become loyal,
thanks to communication based on their specific needs, their interests and with a language close to them.
Content Marketing is…
…a branch of marketing that includes many different techniques to bring to life and share content, both textual and visual.
These must be relevant, pertinent and valuable in relation to a brand, but also to a product or service.
Moreover, they must always take the reference target into account, so as to create engagement and to be able to steer its journey towards conversion.
Such content can be used in different contexts, for example for company blog development, social media or sales presentations.
For this reason too, there is no single model of Content Marketing plan, but there is a plurality of strategic approaches and marketing objectives able to meet the needs of individual brands, products, services and targets.
This multiplicity of methods and techniques highlights the need to rely on a strategic partner able to create appropriate content, but also to know how to identify the target and its needs.
In short, for high-impact Content Marketing the best choice is to rely on Parklab!
The strategy
The starting point for
high-impact content marketing.
From pay-per-click (PPC) to social media marketing (SMM), everything must be considered in a good content marketing strategy!
Content Marketing is today one of the main online promotion tools available to companies and brands.
To make the most of it, it is essential to bring to life a winning strategy, to follow step by step in the creation and sharing of content, both textual and visual.
At Parklab, we help companies grow also thanks to the development of tailored Content Marketing strategies, able to identify:
• the business objectives, also by analyzing elements such as the brand and the value proposition;
• the reference target;
• the content that best fits both the company needs and the target, as well as the optimization of its creation;
• the most suitable scheduling, also in terms of channels to use;
• the best metrics to measure the performance of the content marketing campaign over time.
For example, values, needs, communication and purchasing style, as well as the analysis of demographic factors and preferred information channels are all useful elements to define the target.
Variables such as the channel chosen to promote the content, its type, the topics to cover, which must be useful and attractive, the needs to be met and the tone of voice/style to use will depend on its identification.
The creation, management and editing of content, as well as its scheduling,
respond to the needs of content marketing, but also of SEO optimization.
From the calendar to SEO
Thinking about content from an SEO perspective means, for example,
breaking down the creation of blog articles (and not only).
Developing a good Content Marketing strategy also means integrating it into the marketing plan as a whole.
Content to ideate and create must be framed also by taking SEO into account and structured in an editorial calendar that can simplify and optimize its creation, also leveraging texts or visual elements already created in other contexts (SEO copywriting).
Search engine optimization (SEO) is a set of techniques that ensures content and web pages are visible to a specific audience, thanks to techniques that make it easier to match a particular web page with a specific search query.
The SEO strategy cannot work on its own, since it needs Content Marketing to create content that helps match those specific search queries using keywords and that is, at the same time, designed for the potential customer.
In practice, thinking about content from an SEO perspective means, for example, breaking down the creation of blog articles (and not only) by individual topic, so as to focus them on specific optimized keywords, or planning the editorial calendar of the company blog so as to update the site periodically and giving life to a link building strategy to increase its authority.
CONTACT US TO DISCUSS TOGETHER
YOUR CONTENT MARKETING STRATEGY
Content Marketing
also goes through social media
Social media are by now one of the favorite channels of brands to communicate with their customers, become known, convey valuable content and bring to life real communities.
That is why they are an essential part of any self-respecting Content Marketing strategy.
For both B2B and B2C, it is important to create content designed for the specific target, but also to be present on the right channels!
Parklab takes care of managing the company social channels within a content marketing strategy, starting from the analysis of various factors.
Among these, the analysis of competitors and the target, of the company’s Unique Value Proposition, of the best touchpoints for leads and sales, as well as of the business objectives, of the actions previously taken on the channels and of the resources available, but not only….
Which emotions should be stirred in the target to generate the desired results?
Which words strike a chord in the heart of the reader?
Which content gets noticed by the brand’s specific audience?
Parklab answers all these questions, creates and manages content based on the answers and keeps performance under control to improve results along the way.
Social media are constantly evolving, just like the content that can be offered: keeping up with the times is essential to bring home the desired results!
LINKEDIN – INSTAGRAM – YOUTUBE – FACEBOOK – TWITTER
These are some of the most important social platforms for companies, but they are not the only channels that can be used to get noticed by your target, communicate your values and create communities.
The analysis of your audience and sector determines not only the choice of the channel, or channels, to use, but also the type of content to favor. From reels to carousels, from videos to white papers… everything depends on the target, the message and the channel!
Once you have established what and where to post and have created the content, you also need to manage the page, respecting the social calendar and measuring the results obtained, to optimize performance and grow engagement.
A good Content Marketing strategy for social media must be monitored, based on data and tests and modified whenever necessary!
ANALYSIS – STRATEGY – CONTENT CREATION – PUBLISHING – OPTIMIZATION
CONTACT US TO DISCUSS TOGETHER
YOUR CONTENT MARKETING STRATEGY
PARKLAB’S CREATIVE TEAM IS ABLE TO PRODUCE QUALITY CONTENT OF EVERY KIND.
FROM COPYWRITING TO VIDEO PRODUCTION, THROUGH PHOTOS AND ANIMATIONS, 3D TOO.
GRAPHICS
AND VIDEO
Graphics are an essential part of every content marketing campaign, because they make it possible to give a visual shape to communication projects, conveying values, sensations and messages that go beyond words.
At Parklab we boast a graphic design studio of enormous professionalism, able to meet the most demanding requests and to handle web design and social media graphics projects in the best way too.
We are specialized in the creation and production of videos, including 360°, and animations.
As videomakers, we know how to put our experience and passion into creating video content for Content Marketing for B2B and B2C, with cinematic techniques and equipment.
From case histories to commercials, from emotional videos to animations, we aim to bring to life cutting-edge immersive and multimedia experiences.
From texts to animations,
we offer only
quality content.
Copywriting & Content Writing
The texts that tell a story
and make the difference.
CONTENT WRITING:
when we talk about content writing we refer to the creation of high-quality, valuable, target-oriented texts, designed to educate or entertain readers.
It can also drive sales, but that is not its main purpose. It is used in creating texts for the company blog, white books, e-books, tutorials and case studies, for example.
COPYWRITING FOR CONTENT MARKETING:
the objective makes the difference!
Copywriting aims to bring to life texts able to persuade readers to take specific actions, for example to complete a conversion. Closely connected with company sales processes, this persuasive writing style is used to build landing pages in PPC campaigns, also from an SEO perspective, advertisements on social and non-social channels, product pages, sales emails and much more.
the objective makes the difference!
Copywriting aims to bring to life texts able to persuade readers to take specific actions, for example to complete a conversion. Closely connected with company sales processes, this persuasive writing style is used to build landing pages in PPC campaigns, also from an SEO perspective, advertisements on social and non-social channels, product pages, sales emails and much more.
The right words are a basic part of content marketing, because they make it possible to educate,
entertain, persuade customers, potential and otherwise.
In particular, this is possible through content writing and copywriting.
Moreover, to offer a truly effective Content Marketing service, Parklab’s team of professionals
manages to be specialized and vertical in the various fields of written content creation,
from copy for web pages to technical articles and interviews, but also storytelling and storyboards for videos and brand journalism,
microcopy for effective calls to action, sales presentations and high-impact captions!
Blog
The company blog: an ally also
for B2B markets.
Content Writing, copywriting for content marketing… yes, but where to write?
A good social presence and a website designed down to the smallest detail are important, but so is a good company blog.
Starting a blog is by now an essential step in most of a company’s Content Marketing strategies, in the B2B sector too.
It is a B2B Content Marketing tool able to increase leads, give a boost to sales and help the brand establish itself as an opinion leader in the reference sector. All this by speaking to your audience with the right words and emotions, through the most appropriate topics and with a carefully crafted, personal and recognizable tone of voice.
Not only that: it makes it possible to make the most of the use of keywords and links, internal and external, to support SEO activity, create interactions and a sense of community.
Entrusting Parklab with the management of the company blog, especially within a Content Marketing strategy, is the ideal solution to make the most of a tool that is too often underrated, but essential to grow online and convert.
KEYWORDS – TARGET-ORIENTED TOPICS– LINK BUILDING – EDITORIAL CALENDAR – ANALYSIS
