Social Media Management

At Parklab we can help your company grow on social media, building a winning, data-driven strategy, creating quality target-oriented content and monitoring the growth and interactions of your community!

Complete management

By entrusting us with the social media management of your company you will have a 360-degree service at your disposal, able to:

First steps

If your company is not yet present on social media, good management starts with the analysis, opening and setup of all the accounts needed for the specific case. Aware that there is no perfect social platform for everyone, we will fine-tune the best social showcase, choosing the channel based on the nature of the brand, the right target audience and the correct objectives to achieve.

Strategy

Even if you already have one or more social pages, our management will take care of creating and implementing the best digital positioning strategy for you. This will be based on the analysis of the market sector, the objectives, the target audience, the main competitors, but also the style and best practices.

Content

Emotional copywriting, eye-catching graphics, infographics, high-quality videos, animations and surveys: Parklab can create for you and for your company's social channels the best content to capture the attention of your target audience, educate it, build its loyalty and drive it to conversion!

Analytics

Today, nothing is more important than data. By keeping the most important statistics and the results of individual pieces of content under control, Parklab is able to optimize the management of social pages whenever necessary. This way, we will be able to create increasingly targeted and successful content for you!

Advertising

Planning and launching Ad campaigns on social media (Social Media Advertising) seems like an easy task, but it is not. Choosing the best channels, the objectives to achieve, the target audience, the budget and its distribution are all examples of important topics, to be assessed carefully. That is why relying on Parklab and its team of experts is the best way to run high-impact social Ad campaigns!

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Professional social media management

The right strategy for social media management like a Pro!

Managing a company’s social pages correctly is the best way to achieve, for example:

-Increase brand awareness

-Effectively promote products and services

-Drive and increase traffic to the company website and to specific landing pages

-Run lead generation campaigns

That is why, here at Parklab, we study and develop the best strategies for managing our clients’ social channels, always tailored to each individual company and its target audience.

We do this to ensure a social media presence calibrated to the individual company, its target audience, its sector and its objectives, with content based on the study of the best and most coherent communication strategy.

By entrusting us, you will have in your hands a team able to develop and manage the best strategy for you and your company, to communicate and be active and present on the most suitable channels, increase the company’s visibility, launch and manage the channels, and set up and start Social Media Marketing and online Paid advertising campaigns.

Moreover, we can take care of the community for you and, in any case, you will always be able to enjoy a 360° view of the situation, thanks to constant monitoring of the social media management results.

Planning and management

Planning a good social media management campaign is work to be done together.

Whether on Facebook or Instagram, on LinkedIn or Vimeo, planning is a fundamental step for any social media management strategy.

Here at Parklab we start from the creation of the strategy and the editorial plan. The phase of setting up the social channels, gathering the necessary material and planning the content and the KPIs is the most delicate of the whole process.

In particular, the calendar is built by designing from scratch and/or gathering the relevant content already produced, and then organizing it by topic, deadline, trade fair or company event.

In this way, it is possible to create a coherent agenda to follow step by step, adaptable to last-minute needs and able to connect company and consumers.

This is work done in collaboration and synergy with the company’s resources, to enhance their role, optimize timing and make the most of insights and materials already developed.

Especially on social platforms like LinkedIn, moreover, we work closely with employees. This is because we know that Employee Advocacy can make the difference, taking shape as a marketing technique able to increase trust in the brand and to spread, widely, content based on coherent and impactful storytelling.

Content for social media

From copywriting to graphics, we take care of your social media management.

The drafting of content is entrusted to our copywriters and graphic design studio, while our social media managers are the ones who take care of the strategy and, thanks to the use of professional tools and software, of optimizing the scheduling and publishing of posts.

QUALITY COPYWRITING, APPEALING GRAPHICS, SOFTWARE TO POST WHENEVER AND WHEREVER YOU WANT.

In this way, we will be sure to guarantee you a management of the social pages that respects the soul of your brand.

In fact, all corporate communication has a tone of voice, which can be dictated by the inspiration of the moment or based on hard, targeted content marketing work. Only the latter makes it possible to find the most suitable tone, make it understandable to the target audience, apply it consistently across all corporate communication channels and guarantee results in the short and long term.

Thanks to text and images that are truly thought through and tailored, we are able to bring to life a communication tone aligned with the corporate vision and suited to the buyer persona, able to give a homogeneous and precise image of your company.

The graphic side, too, must be consistent with the tone of voice and with the core of the company, representing its values from a visual and appealing point of view, always without forgetting the reference target!

Photos, animated videos, drawings, videos, infographics… win over your audience one image at a time!

Let's work together!

Request a quote now for the social media management of your company pages.

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Software and data: the allies of every good social media management.

Planning and monitoring.

Our team of Social Media Managers handles the management of social channels using the best professional software on the market.

Thanks to these, for example, we can be completely autonomous in managing the channels, posting the right content at the most suitable moment for the audience. That’s right: day and time make the difference!

In addition, we also use programs able to constantly monitor the performance of the various channels, providing a real-time snapshot of the situation but also useful insights into what works and why.

Thanks to these, we are able to alert you in case of notifications relevant to the company and to deliver periodic reports on the performance of posts and interactions, to check and correct, if necessary, the social strategy for managing the corporate channels.

Not only that: through this constant monitoring activity, we can help you keep track of conversations and step in promptly when needed!

Parklab, the agency you were looking for to create and manage your company LinkedIn profile.

Social media management for lead generation.

A good social channel management strategy can also be a useful tool for lead generation.

In fact, we can take care of digital customer care for you, through:

-A dynamic and efficient customer support service, able to respond promptly and in a personalized way;

-The creation of an automatic response system (BOT) to handle recurring questions (FAQ) and effectively and functionally meet the standard needs of your audience and your customers on social media, with no time constraints.

Your ADV campaigns.

Good social media management is able to generate excellent results, leveraging both organic posts and paid content.

Here at Parklab we can take care of the planning and launch of Social Media Advertising campaigns for you, such as LinkedIn Ads or Facebook Ads, deciding together with you the budget to allocate to paid actions to sponsor and expand the impact of specific content well beyond the page’s organic reach.

Thanks to our experience, we are able to target content with extreme accuracy, to reach real potential customers and increase the chances of conversion and lead generation.

When managing social pages in a B2B market, we can also identify the role and company of any prospects, generate connections and turn them into leads.