We are the agency specialized in B2B communication and marketing. We support companies in developing strategies, content, websites and much more to gain visibility, leads and conversions in business-to-business markets in Italy and abroad.
- Developing B2B marketing strategies
- Content Marketing for B2B markets
- Custom websites and e-commerce
- SEO and SEM
- B2B Social Media Marketing
- Branding and graphic design
15
ANNI
EXPERIENCE IN B2B COMMUNICATION AND MARKETING
At Parklab we put our experience in Marketing and Communication for B2B markets at your disposal, offering creative, strategy and design services.
We always do so from a privileged position: that of insiders. We share a corporate background in digital marketing and communication roles at some of the best companies in the Italian and international B2B market.
Thanks to this as well, we are able to understand the market in depth and propose creative solutions that are also highly effective and target-oriented.
This is particularly important today, when you need to present your company, as well as your products and services, in a truly effective way to face a market that is increasingly specialized, competitive and highly technological.
The right marketing and communication strategy makes the difference, even in B2B markets.
To reach the target and ensure a successful B2B Marketing and Communication plan, you need a good strategy.
At Parklab, we analyze data and results, objectives and metrics, market and competitors, previous strategies and actions, real and potential customers, and more, to determine which marketing actions are best suited to achieve the results you want to bring home.
What’s more, we specialize in 360° services.
We also take into account the need to deliver a highly polished and consistent brand image, through integrated communication techniques, and to strengthen the acquisition of commercial leads through non-intrusive Inbound Marketing techniques and sales funnels that are as automated as possible.
All while keeping analytics and KPIs under control, to constantly correct and improve the B2B marketing and communication strategy.
Content Marketing for B2B communication
Having a communication strategy for B2B markets that includes content marketing is important, because it allows the company to grow, build a good reputation, consolidate its role as an expert and, finally, increase sales.
The data speaks for itself.
Blog posts attract twice as much user attention compared to educational content, while videos increase time spent on the web page by up to 88%!
This is also why Content Marketing is still today the most popular strategy used by B2B companies.
Activities
- Position the brand as a subject-matter expert
- Become a leader who shapes the industry
Strategy
- Educate customers about the brand, its products and services
- Demonstrate the added value you are able to offer
Conversions
- Increase visits to the site, sparking the interest of customers, including potential ones
- Convert readers into qualified leads, increasing sales
”Interactive tools, company chats, forms and much more: a B2B website built by Parklab offers a user experience like never before!
AlessandroWeb Designer
B2B Web Design
We build your next B2B website
Every company needs a website, and above all a well-made one.
It must be designed down to the smallest detail, to fit the communication style and the marketing strategy specific to the B2B market.
In fact, the way a website is built can have a strong impact on the business – for better or worse.
That is exactly why it must be based on business objectives, which can differ from one another.
It must also be fast, easy to navigate, designed above all for mobile viewing, graphically appealing and correctly indexed, so it is easily found on search engines.
Whatever your company’s objective, here at Parklab we can take care of creating and building the website, in line with your B2B marketing and communication objectives.
Whatever the goal of your B2B website, we take care of it.
B2B marketing and communication for users and for search engines.
In creating a B2B marketing and communication strategy, just as in writing text content and producing graphic elements and the website, it is important to consider the end users, but not only them.
The goal of the SEO strategy is to generate and direct quality traffic from these engines to the website’s pages, boosting visibility and improving rankings, but also enriching the user experience and stimulating conversions.
From mobile optimization to server analysis, from fixing pages and URLs to researching the best keywords, through the creation of relevant and optimized content and link building activity.
All while constantly monitoring performance, thanks to tools and analytics platforms integrated into the website and defined tag managers.
In addition, we can integrate the SEO strategy with SEM, that is, search engine advertising. This way, it will be possible to dominate both the organic and paid SERP, boosting performance even further!
Especially in B2B communication and marketing, which moves in an extremely technical and competitive digital landscape, a highly professional SEO (and SEM!) strategy is essential, as it is a key tool to climb the search engines and, ultimately, convert.
Being social matters, even in B2B marketing and communication.
Increasing brand awareness, promoting products and services, driving traffic to the site, running lead generation campaigns, boosting brand authority… these are just some of the goals of a sound B2B marketing and communication strategy on social media!
Thanks to our extensive experience as a social media marketing agency, we are able to create and manage social accounts that help the brand grow.
From choosing the objectives and the right social channel, to creating stimulating, interesting and goal-oriented content, our team of experts can help B2B companies build a social presence carefully calibrated on the company, its sector and its goals.
This is also possible thanks to corporate social actions designed to unify the company tone of voice across different channels.
In addition, we can bring to life social communication able to increase visibility, through the most modern social media marketing agency and advertising techniques.
Finally, we can also coordinate Employee advocacy actions, to turn employees into true Ambassadors through organic content and interactions on their social pages.
”We assist companies in B2B markets in creating and implementing a communication and marketing strategy on the social media best suited to them, from LinkedIn to Instagram, always keeping data under control, to expand post reach and increase organic coverage and engagement.
FedericaSocial Media Specialist
