Animated videos are a communication tool not to be underestimated, especially considering that a customer’s average attention span is just a few seconds.
Thanks to graphic animation, they let your company communicate with the viewer in an innovative way, surprising them and capturing their attention.
By making seemingly static content dynamic, we open the door to endless creative possibilities, more or less elaborate and in different styles.
Animated videos, presentations and graphic animation are not only useful for helping your staff or your customers grasp complex concepts in a simple and engaging way, they are also extremely useful for helping your company be remembered and noticed.
In fact, they are a truly useful tool for brand awareness. Most people do not remember the texts they read, especially marketing texts, but things change when they watch a video. By watching it, they can remember much better and reinforce the idea they have of the brand, two factors that make graphic animation and animated videos ideal tools for raising brand awareness.
Partly because well-made videos are engaging, they attract customers and encourage them to listen to your company’s message all the way through. By entertaining your audience, they make the marketing message far more effective.
Videos using the whiteboard technique are increasingly popular for explaining even truly complex concepts very simply. It is a type of explainer video that uses animated graphics that look hand-drawn on a blackboard-like background.
Videos made with the animated whiteboarding technique are commonly used for educational purposes, because they help the viewer memorize the ideas being conveyed, but they can be very useful in marketing too. In fact, they are fun and useful, and they can hold the viewer’s attention longer, because their simple style limits distractions.
They work very well, including in B2B markets, for explaining highly technical or particularly complex subjects, but also when you want to convey a lot of information in a single video.
Here at Parklab, we can produce your animated videos with the whiteboard technique, taking care of every detail, from the copy to the editing.
Videos for social media work. Not only on Facebook, where on average they are shared 12 times more than any other type of content, but also on more professional channels, like LinkedIn.
By their very nature, they are perfect to be watched and shared, educating and entertaining, and they have the potential to go viral very quickly, attracting likes, increasing engagement and raising brand awareness.
If your company operates in B2B, producing quality animated videos for LinkedIn is the way to dominate its algorithm, since it is one of the formats this channel rewards most. For this channel, we often create animated infographic videos, able to capture users’ attention and offer ideas for other companies.
If instead you want to produce graphic animation for your B2C company, keep in mind that this format is perfect for viewing on mobile.
Not only that: our communication agency can also handle streaming and webinars, if needed, formats that are increasingly popular and perfectly adaptable to B2B as well, as well as promotional animated videos able to grab the user’s attention in a few seconds, for YouTube.
With Parklab, your company will have the best animated videos to tell customers and investors about its products and services, or about your new startup idea. But also animated logos, engaging presentations of company performance, animation for advertising and commercials, animated infographics for social media (because we know, engagement matters!), cared for at every stage of production and down to the smallest detail. Always designed to help you achieve your goals, whatever they may be.
Parklab not only offers you the best techniques to create animated videos, but also the chance to translate the content into several languages. Thanks to our international voice over services, which rely on the best native-speaker professionals, and the ability to add subtitles to your graphic animation in different languages, you will reach customers all over the world!
“At Parklab we work on editing, providing all the options to create videos that can be used at an international level.”
AlessandroContent Manager
Write to us for information or to set up a video call.
