B2B marketing and communication, inside technical niches
At Parklab we support companies that work in technical and specialist sectors. We turn technical expertise into narrative and measurable lead generation, and we integrate into their processes as a long-term partner.
A journey that began in 2014, always in B2B
Parklab was bootstrapped in 2014, with no outside investors and a clear specialism from day one: marketing and communication for industrial and technical companies. Since then we have worked with more than a hundred brands, many of which have stayed with us for over ten years.
We work with method: structured project management, data to guide decisions and an international outlook that lets us support companies active across several markets. In 2023 we took part in the research programme of the B2B Customer Experience Observatory at the Politecnico di Milano. We move within niche markets, where search volumes are low but the value of each relationship is high.
Our approach
Positioning in B2B markets
We know technical, niche languages. We help companies hold the content that matters in their sector, with content marketing, SEO and targeted advertising.
Data and project management
Every project starts from analysis and proceeds with method. Data guides decisions: we measure, test and fine-tune our work for a return that is measurable over time.
Integration into processes
We slot into the client’s workflows with respect for roles. We work alongside internal teams, in large organisations as in SMEs, as an operational partner.
Innovation and technology
We experiment with the tools that are changing B2B marketing, from artificial intelligence to digital avatars, and bring them into production when they add real value.
Compliance and privacy
Data protection is part of the work, not an add-on. We operate in compliance with the GDPR and support clients in choosing secure, transparent tools.
Consultative stance
We choose projects the way you choose a team. We say what works and what is better left alone, even when no one asks.
We hold the technical niches, where volumes are low and the value of each relationship is high.
More facts than adjectives
A partner that stays
A small team, projects followed closely, relationships that last. Many clients have stayed with us for over ten years.
years in bootstrap, with no outside investors
Parklab Visibility
We monitor how B2B brands are positioned across AI models. A capability that extends our work on digital positioning into the territory of LLMs. Discover the service →
What does AI think of us?
Ask an AI assistant for an opinion on our work. The prompt is ready: open the model and confirm to read the answer.
On ChatGPT, Claude and Perplexity the prompt is ready to go. On Gemini, copy the prompt above and paste it.
Have a project in mind?
Write to us to take stock or to set up a video call. We start from your goals and your context, without rushing.
