Copywriting
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Texts designed and written for all types of media, whether digital or print. Content that tells the story of your brand and your values and attracts and maintains relations with your clients, your users, your audience over time.
SEO Copywriting
Brand Journalism
Brochure Copywriting
Storytelling
Blog and Website Articles
Copywriting for effective offline and
online communication
Content is the basis on which effective brand strategies are built.
It is not just about creating texts, but about thinking, structuring and defining key messages and ideas and targeting them towards the audience with the right language and the right media.
We can also manage the copywriting for presentations, technical articles, product descriptions, technical manuals and catalogues.
At Parklab, thanks to a large team of professionals, we are specialised in all the areas of content creation: copywriting for web pages, SEO articles for blogs, articles and interviews about technology, storytelling and storyboards for videos or brand journalism, microcopy for effective calls to action and captioning for social media.
We tell the stories of the brands we work with.
Talking about your work means promotion using the most intriguing and exciting thing: stories.
Every company has a wealth of stories that regard products and people it is made up of. Use the power of stories to strengthen the perception of the brand among your audience!
On social media and on the web, use brand journalism, with videos or interviews, to spread your values and make your company known.
Pick the right name right from the start.
Microcopy is essential in digital communications.
If well-designed and targeted, pay-offs, naming, chatbots, calls to action, and interactive forms increase the chance of conversions and make browsing easier.
These techniques can broaden corporate communications and make the most of all the digital tools companies have to improve their online presence.
Strategy and content for a successful personal branding.
We write texts for companies and business professionals who need support in writing articles, e-books, presentations, technical texts and posts for their social media pages/profiles.
SEO Copywriting
We write texts for companies and business professionals who need support in writing articles, e-books, presentations, technical texts and posts for their social media pages/profiles.
SEO is not just about optimising texts for search engines, it is a set of strategies that make your online presence relevant. This is why all SEO actions start with a marketing analysis and an analysis of competitors to define keywords and search volumes. We then go on to define an editorial publication plan with targeted pages and articles and focus on link building.
Our expertise in SEO is useful to improve the ranking of existing websites and to create texts for new websites.
Google positively evaluates the wesites Parklab works on also thanks to the use of high-speed SSD servers and the optimisation of templates.
